MakeBuild treats launch day as the starting line for AI-powered growth

Launch is where the work starts, not where it ends.

Nowadays, anyone can build a website. Building one that's still winning two years later is the hard part. That’s where MakeBuild have built their whole business: by staying long past launch day, and chasing the numbers that actually move the needle for their clients.  

"We help marketing teams to build a solid foundation on the web, then figure out what comes next,” says co-founder and Technical Director, Dan Foster. 

That's what earns MakeBuild the trust of some of the biggest brands on Webflow, and the most interesting work that comes with it. It's also made them Webflow’s #1 enterprise partner in Europe and a top-four partner globally by revenue in 2025. What got them there? Going all in on the clients they wanted to work with, and refusing to treat launch day as the finish line.

Built by people who have done it at the highest level

Tim Janes and Dan Foster started MakeBuild in 2020. 

Today it’s composed of 20 designers, developers and strategists, based at London’s historic arts venue, Somerset House. As a Webflow Premium Enterprise Partner, they've shipped everything from 4,000-page migrations to full-stack applications running at production scale, for brands across Europe and beyond. 

Their instinct to build differently comes directly from how the two founders think about the craft. 

"Our background in design thinking has shaped how we work from day one," says co-founder and Creative Director, Tim Janes. "We start with clear problem statements, get the right people in the room early, and build something that's going to work for everyone involved. The web is being flooded with generic sites that all look the same, built off the same AI playbook, without the deep human thinking required to make meaningful impact. For us, the strategic work up front is crucial.”

The real work starts before the build

Long before anyone opens Figma, MakeBuild runs workshops with key stakeholders: mapping the content architecture, the SEO and AEO foundations, planning the component system, and writing the migration plan that sweats every redirect, permission and workflow. It's this groundwork that determines whether the site actually performs.

That upstream thinking is what separates the sites that keep working from those that slowly become a liability. Built properly on Webflow, control passes back to the people who run it so marketers can launch campaigns without filing tickets, pages change without pulling a developer off more complicated work, and the brand holds because the component system enforces it.

It's also why MakeBuild refuses to work at arm's length. "We don't believe in acting as a black-box delivery partner," says Tim. "The strongest outcomes are created when agency and client work as one team, and that starts with the workshops. Trust creates agility. Build a strong foundation with a client, and it's far easier to adapt, pivot and make smart decisions fast. That matters more than ever, because the web isn't slowing down. The rate of change is only increasing, and sites now have to work for humans and machines at the same time. You can't meet that with a ticket queue. There has to be a strong partnership from the start."

They come for one project. They stay for the next five. 

MakeBuild works with brands that need both creative ambition and serious technical rigor: Sky, Typeform and PwC to name a few. What connects them is a refusal to settle for a mediocre website, and once a brand works with MakeBuild, they’ll often return for future campaigns. 

Take Typeform. MakeBuild helped them move their 4,000+ pages to a brand new website platform with zero downtime and a 98% jump in technical SEO score. That year, they won a Webflow Award for it. Typeform’s Senior Director of Brand Marketing, Kevin Branscum commended how easy it was to work with the team: “I said this once and I’ll say it again: you guys have made brain surgery feel like a flu shot.”

And that's just one project among many.

When the Ellison Institute of Technology needed a new UK site live within two weeks of splitting from their US entity, MakeBuild pulled them off WordPress and onto a flexible, component-based Webflow build that lets the institute spin up new pages and lab microsites right on schedule. 

For Lodgify, they built a platform engineered to hold up under the full weight of Black Friday and everything that follows it, resulting in a +25% increase in conversion rates, and YOY increase across every metric. Their work with the Lodgify team won Brand Transformation of the Year at Webflow Awards 2026, with the judges commending “the caliber of work the MakeBuild team consistently brings.”

And then there's Sky. What started as a design system for Sky's Customer Service Group grew into something far bigger: Sky Ignite, a bespoke recognition platform for more than 12,000 employees. Built entirely in Webflow and Webflow Cloud, the project was one of the biggest enterprise Webflow Cloud deployments. It syncs real-time data across a workforce spread over four countries, with custom 3D and WebGL elements throughout. Webflow's own solutions team worked shoulder to shoulder with MakeBuild to get it there. It launched on time, drew more than 2,000 nominations on day one (double the forecast), and now runs at over 9,500 a month.

"Sky Ignite is a great example of how you can build a full-stack, authenticated application for a household-name enterprise on Webflow and have it perform at production scale," says Jordan Maslyn, Lead Solutions Architect at Webflow. "This project eliminated the need for external infrastructure and showed what Webflow and Webflow Cloud can do as a complete platform at enterprise scale."

Whether it’s design systems, full-stack platforms, emergency migrations, global launches, or long-haul optimization, the work changes, but the pattern doesn't. Clients come back for the next project, or keep MakeBuild on hand as the team their in-house people trust.

An extension of the Webflow team

MakeBuild's relationship with Webflow runs deeper than delivery. They're early adopters who push the platform into new territory, then share what they learn, training clients on Webflow best practice and emerging features, and playing an active role in the London Webflow community through hiring, knowledge-sharing and speaking. 

They work hand in hand with the Webflow team across EMEA, bringing new customers to the platform and helping existing ones do more. When Webflow wants to show what the platform can do at enterprise scale, MakeBuild is one of the first names that comes up.

Built for what enterprise web becomes next

AI can build a website in an afternoon now. That's exactly why the strategic thinking behind it matters more than ever. When everyone has the same tools, the sites that stand out will be the ones where a human made the big decisions.

It's a shift MakeBuild has been preparing for. 

"The web's changing faster than ever, so we build for flexibility rather than certainty," says Dan. "Today, websites aren’t standalone assets; they’re part of a connected system of content, experimentation and growth. Our job is to help clients get everything they can out of Webflow — the same way we always have.” 

From a six-week design system sprint to a full-stack platform for 12,000 people, the through-line never changes. The website is never finished, and the businesses that understand that are the ones that pull ahead. Every time Webflow extends what the platform can do, MakeBuild is already working out how to build it.