How Nursa delivers quality care at scale with Webflow
Looking to match more nurses to patients in real time, Nursa migrated 40,000 pages to Webflow, enabling business scale and strong cross-functional collaboration with fewer resources.
“The biggest value driver for us is speed. Webflow allows us to get the best performance, while ensuring team and cost efficiency.”
Nurses save countless lives every day. But what happens when a hospital gets unexpectedly busy and is suddenly short-staffed? With the nationwide nursing shortage, it’s more essential than ever to ensure healthcare facilities have an effective partner who can match them with quality caregivers when they need them.
Enter Nursa, a healthcare staffing platform. Nursa exists to put a nurse at the bedside of every patient in need, connecting qualified nurses seeking flexible work with healthcare facilities in need of help. Started in 2020 by Founder and CEO Curtis Anderson, Nursa is a win-win-win for the healthcare industry. The team looks to enrich the lives of nurses everywhere and be seen as a partner in delivering effective, compassionate patient care in every market it serves– dramatically improving the $17 billion temporary nurse staffing industry.
Initially, Nursa concentrated most of its resources on building out its main marketing website to drive user traffic to the mobile app which hosts its job board and facilities, with over 20,000 jobs added each month. To capitalize on higher traffic to the marketing site — which was 10x that of the app — and optimize the user journey across every touchpoint, Nursa needed to integrate the app and website. But disparate, siloed systems between design, engineering, and marketing made it challenging to make even the smallest changes, and managing WordPress and its API required seven to eight engineers at any given time. They knew this way of working wouldn’t be sustainable in the long run, so the search for a new solution began.
Unlocking CMS scale and dedicated support with Webflow Enterprise
Leaning on the Webflow Enterprise team to conceptualize our site architecture, content, and CMS structure during onboarding was a massive benefit — it gave us confidence that we found the right partner to grow with us.
Together with Nursa’s Founder & CEO, Principal UI Designer Nenad Ivanovic carefully considered how they could free up engineering resources to focus on the core app, while bringing autonomy of the site to the marketing team. They knew a site migration would be no easy feat — one that would require the team to conduct an audit of its 300,000+ pages and sunset outdated ones to optimize for performance.
Curtis and Nenad began evaluating Webflow Enterprise, and in partnership with Webflow’s Solution Engineering team, got to work testing a growth model to validate their requirements, prioritizing performance and speed. They also needed to ensure a synergistic API connection between Nursa’s database and Webflow’s CMS API function, and worked with Webflow’s Account Team to confirm data types, expected payloads from the API, and any potential limitations.
As CEO, Curtis’ ultimate goal was to find a viable and simple solution that allowed his team to focus on their core product without compromising their focus on moving strategic projects forward. “The biggest value driver for us is speed,” he says. “Webflow allows us to get the best performance, while ensuring team and cost efficiency.” So much so that in the end, while small changes on the site would have previously taken up to three weeks on WordPress, migrating their entire site — around 40,000 pages — took just 19 days with Webflow.
Additionally, as the team moved forward with Webflow Enterprise, Nursa had access to the essential dedicated onboarding support and strategic recommendations from Webflow’s Account Team, ensuring they were set up to meet their ambitious growth goals. “Leaning on the Webflow team to conceptualize our site architecture, content, and CMS structure during onboarding was a massive benefit — it gave us confidence that we found the right partner to grow with us,” says Nenad.
Now, the marketing team owns the website and engineers only step in to manage the CMS API, saving Nursa hundreds of thousands of dollars in engineering resources.
Breaking team silos to scale content production and improve SEO
Webflow enables us to scale SEO and customized pages easily and effectively, while saving hundreds of thousands of dollars in engineering resources.
Historically, Nursa’s website workflow was full of bottlenecks and roadblocks, impeding operational efficiency and making changes cumbersome at best. Once someone filed a request, the marketing manager would define and prioritize the project; then a writer would create content while the designer mocked it up in Figma and a developer worked in WordPress. Many iterations later, they would test it and fix any bugs in production.
Now that there’s a natural progression on alignment and priority in Webflow, tickets are addressed 10 times faster. “Without Webflow, we were disparate,” says Marketing Project Manager Nathalia Padua. “Now that we’ve broken down silos, we deliver our best possible work.”
Rather than chipping away at a backlog of tickets, Nursa’s teams can embrace an experimental mindset to maintain momentum. When the team wants to test a landing page, for example, they can see in real time how many clinicians are engaging with the site, iterating as they go. “We can see what’s actually working and be that much more effective,” says Nathalia.
Webflow’s fine-tuned SEO optimization tools also freed up the team’s developer dependency. Now, Nursa publishes roughly five pieces of new blog content per week and empowers their content team to be self-sufficient to hit their ambitious SEO goals. In fact, they’ve already had a few record-breaking days of SEO traffic and performance post-Webflow migration.
Fulfilling a mission to save more lives
Nursa exists to put a nurse at the bedside of every patient in need — and we’re just getting started. Our partnership with Webflow enables us to focus on our core mission, and we couldn’t be more grateful to share the journey with such a fantastic team and product.
Anyone who’s been in a hospital or clinic has seen the real-world impact nurses have on their patients’ lives. Every shift that goes unfilled has devastating potential — which is why Nursa set out to fix the status quo. Armed with strategic guidance and best practices from Webflow’s Enterprise Account Team, Nursa can scale with confidence to fulfill its mission.
Before, Nursa’s team would just talk about possibilities, but now they can move forward faster, and maintain a competitive edge by executing their biggest ideas as a collaborative team. “We test things more rapidly now that we have an experimental mindset. I don’t want the website to be a blocker, I want it to be an enabler — and my mission is to exhaust all of our great ideas,” says Nenad.
Because behind every ticket, tweak, and test, there’s the potential to save actual lives.
Explore more Enterprise stories
Before Webflow, Waste Connections juggled dozens of disconnected sites across 300+ brands. Now, with Webflow and Enova, they’ve unified their web presence into a scalable system that empowers their technical teams, streamlines growth, and supports ongoing acquisitions.
Dropbox needed to evolve their brand guidelines from a static webpage to an interactive experience that reinforced their brand ethos. With Webflow Partner Daybreak, they used Webflow's visual-first CMS to enrich collaboration, building a site that brings their brand to life.
Driven to disrupt the industry and transform beyond their legacy roots, Docusign needed a powerful web solution. With Webflow and strategic agency experts, they gained creative freedom and global recognition in the emerging Intelligent Agreement Management space.
Once struggling to update a static, outdated CMS that didn’t reflect their modern brand, Walker & Dunlop tapped into Webflow's WXP to transform their website into a dynamic, high-performing sales and marketing tool that boosts engagement and drives meaningful business results.
The global fitness pioneer recognized the need for a more agile and efficient web platform to support its growth and innovation. With Webflow’s WXP, they transformed their digital presence, unlocking new revenue streams and delivering dynamic content experiences worldwide.
With hundreds of clients and complex site migrations, Poetic was limited by traditional webstacks that made them overly reliant on developers. With Webflow, Poetic now has the freedom to own their own website, all while helping their clients efficiently build and manage their web presence.
Previously reliant on developers and external resources to manage their web presence on WordPress, Healius migrated to Webflow to bring their team more flexibility, efficiency, and peace of mind.
A global leader in children’s entertainment, Spin Master was looking to grow their web presence without relying on limited developer resources. With Webflow, their creative and engineering teams have transformed internal collaboration and efficiency–and can now deliver professional website experiences at scale.
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and take their digital presence to the next level.
An integral part of the Dropbox suite, Dropbox Sign used Webflow to streamline development processes, empowering its design and marketing teams to deliver the most impactful services, faster.
Searching for a platform to easily build microsites, reduce costs, and unify their brand, the leading access control company turned to Webflow to build new web pages that met their global brand standards.
Grubhub worked with certified Webflow Expert, Wondersauce, and leveraged Webflow Enterprise to bring a viral brand moment to life in 7 weeks.
Looking to modernize their tech stack and bring more experiences to life on the web, NCR turned to Webflow to accelerate their time to launch.
In the midst of a major rebrand, Attentive moved from WordPress to Webflow to unlock the creative potential of their website. From refresh to rebrand: Webflow as a catalyst for growth.
The Pacific Funds team moved from their existing CMS implementation to take control of their site and create a better customer experience.
Rakuten SL saved time, money, and security headaches by switching from WordPress to Webflow.
Explore more stories
With Webflow Optimize, Retool went from reactive updates to a proactive growth engine. Embracing experimentation, their marketing team gained the freedom to test, learn, and iterate rapidly — driving more demo bookings, a smoother sign-up flow, and stronger collaboration.
PushPress needed a faster, more flexible way to build unique, branded sites for fitness businesses. With Webflow, they can now deliver high-converting sites at scale — helping gym owners grow faster without bottlenecks or complexity.
Aspect set out to create a new digital presence from scratch, while honoring their legacy brand. With Webflow, they built a global, modular, high-converting site in just two months — empowering their marketing team to move fast, experiment freely, and scale smarter.
21.co previously relied on engineers for every update, hindering growth. With Webflow, the team builds better together – marketers and designers can move fast to scale content across global markets, while developers step in for more complex web builds and integrations.
Recognizing the challenges clients face with traditional DXPs and developer-intensive headless CMSs, Verndale turned to Webflow’s WXP. The visual-first, composable CMS allows Verndale to create high-impact digital experiences for their clients – minus the technical overhead.
Typeform’s marketing team struggled with a CMS that hindered agility, experimentation, and digital growth. After partnering with Webflow and MakeBuild, they reclaimed website ownership, improved SEO performance, and accelerated speed-to-market.
Known for delivering award-winning sites in record time, OFF+BRAND. uses Webflow to create high-performance, scalable content that blends striking design with seamless functionality, enabling clients to manage their sites independently while achieving real business impact.
AutoTrader aimed to scale high-performance shopping experiences for individual car brands. By partnering with Composite and Webflow, they improved development efficiency and accelerated speed to market.
For years, a custom-coded legacy website stifled the fee-free mortgage broker’s creativity, and long development cycles made even the simplest edits cumbersome. Now, L&C’s marketing team has the flexibility to truly own their growth with a more scalable web presence.
Code42 drove thousands of incremental conversions leveraging Webflow Optimize. By using robust integrations and AI, they are able to test faster and glean more comprehensive results than before.
With an ambitious vision of evolving from a talent management tool to an end-to-end HR platform, Lattice bet on Webflow Enterprise to transform their website into a revenue-driving engine that empowers HR professionals around the world.
Vanta had ambitious plans to stand out in a competitive space. To bring their new brand to life while unlocking greater flexibility and collaboration, they upgraded to Webflow Enterprise and worked with trusted Webflow partners.
Previously reliant on developers to launch and manage custom sites, the cultural exchange group has optimized localization with Webflow Enterprise, significantly increasing speed to market and providing bespoke, branded experiences globally.
As the company shifted their focus upmarket, they needed a powerful solution to turn their website into their biggest strategic asset. With Webflow and its expansive Apps ecosystem, Jasper has supercharged their workflows to deliver the most performant web experiences.
As a Webflow Enterprise Partner, Refokus uses Webflow as a key part of their innovation toolkit to reduce development times and costs while delivering websites that increase engagement and help brands emotionally connect to global audiences.
Fueled by the power of Webflow, Outliant drives dramatic reductions in tech costs while empowering enterprise clients to dominate their industry with best-in-class digital experiences.
Quickly growing past the limits of Webflow self-serve for their global web presence, Kajabi upgraded to Enterprise to empower internal partners to build more robust web experiences, while ensuring governance.
Boutique agencies can often lose business due to long production timelines and tedious feedback loops—but DIKO has moved beyond those constraints to deliver even the most technically challenging projects for big clients.
Without a centralized design approach, the global HR company was dealing with an inconsistent brand presence. The team upgraded from self-serve to Webflow Enterprise to uplevel team collaboration, scale global web initiatives, and elevate their brand.
Instead of hoping front-end developers can execute on his big ideas, Kinetic Studio’s Hunter Thompson uses Webflow to control his entire vision, from executing design to setting up hosting and domains, publishing sites, and optimizing SEO.
The full-service creative agency can deliver its signature high-design work without having to wait for developers, ultimately saving time and opening the door to more client opportunities.
Since migrating to Webflow, the recruitment marketing agency has bypassed the need to outsource web development, attracted bigger clients, and introduced a new revenue stream.
Once hindered by traditional development processes, The Digital Panda’s team of global visionaries now use Webflow to efficiently deliver more powerful web experiences to enterprise clients.
With limited resources and no in-house developers, the Funsize team can tap into the power of Webflow to push creative boundaries and exceed client expectations—delivering better work, faster.
To break free from the traditional web development tools that often limit community banks, Ponce Bank turned to Webflow to deliver higher-quality digital experiences.
As a Webflow Enterprise Partner, Social Driver expands their client base and leverages comprehensive features to tackle custom builds with high security standards — all while moving quickly with less reliance on developers.
Nursa migrated to Webflow Enterprise to unlock better team collaboration and improve SEO, while saving hundreds of thousands of dollars in engineering resources.
Looking for more design flexibility and the ability to empower more of the team to manage site updates, Wave turned to Webflow Enterprise to reduce their developer dependency.
Responsival leveraged the Webflow Experts Program to transform their business with fewer dev resources, a shorter workweek, and drastically increased engagement prices.
Looking to tackle a redesign on a tight timeline, Ramp turned to Webflow to give its marketing, design, and engineering teams the ability to move quickly together.
What started out with just three pages showing what can be built with Webflow was the springboard to redoing the entire website.
Virta gained a whole lot more than a flexible CMS with their move to Webflow — they also reached a new level of collaboration, creation, and accessibility.
The team at Brink — a mobile Election Guide built with accessible technology to make democracy available to everyone — worked with design agency 8020 to build a website that was accessible by design.
SunWest Credit Union switched from Fiserv to Webflow to give their marketing team control of their site.
Adding Webflow to their toolkit enabled the team at Barrel to significantly streamline their development and review processes with clients — all while empowering designers to do their best work.
The popular company for fund managers, investors, and venture capitalists has turned to Webflow to empower their marketing team and reach their growth goals streamline their work.
Mural moved from an engineering-owned site to Webflow to let their design team "control their own destiny".
Ramotion switched from React to Webflow to build their marketing sites faster and give clients more control over their site after launch.
Freshly moved their blog from WordPress to Webflow to give their marketing and design team control.
Getaround is a quickly growing car sharing network with over $400 million in funding, and runs their marketing pages on Webflow.
Designers JT Helms and Matt Cowen work together to build custom sites for major clients — and do everything without relying on developers.
With over $380 million raised, Petal is changing the way people get access to credit, and runs their entire marketing website on Webflow.
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.