Comparing Wix vs. Webflow
Discover why leading agencies and teams choose Webflow over Wix.
Build powerful, scalable sites
While Wix is a popular choice for small businesses, it limits what your team can do in terms of design flexibility, collaboration, and optimization. As the first-ever website experience platform, Webflow lets marketers, designers, and developers come together to build, manage, and optimize web experiences that get results.
Why Webflow wins
Webflow empowers agencies and teams to launch and iterate at scale, with enterprise-grade hosting and security. Go beyond templates with custom website layouts and complex animations without sacrificing control, precision, or scalability.
Launch pixel-perfect, content-rich sites
Webflow puts the power of code into a visual canvas so every team can create stunning websites quickly — plus choose how you want to add, edit, and update content at scale with Webflow’s CMS: visually in our platform or programmatically through our headless APIs.
Drive real business results, fast
Transform your site into your most valuable marketing asset with Webflow’s native tools for AI-powered personalization, A/B testing, SEO, localization, and more.
Build quickly and collaboratively
Give everyone the power to create on-brand landing pages quickly with designer-approved building blocks that match your design system — plus avoid accidental changes with advanced roles and permissions, publishing workflows, and design approvals.
Website expertise and mature ecosystem
Webflow offers an unrivaled partner network, educational resources, and dedicated best practice consulting.
What can Webflow do for you?
Marketing and design autonomy
Give less technical teams the tools they need to build confidently with reusable design systems powered by variables, components, and libraries.
Engineering-led innovation
Engineering can easily layer advanced animation, custom code, and integrations onto sites created by marketing and design.
Greater website ROI
Turn your website into your most valuable marketing asset with tools for launching, iterating, and optimizing quickly.
“Webflow has given our marketing team the freedom to build without compromising on our vision, which is critical in our fast-paced industry.”
« Avec Webflow Enterprise, nous avançons en toute confiance et rapidité, sans compromettre notre marque ni épuiser nos ressources. »
« Grâce à Webflow, nous avons fortement amélioré notre trafic organique, notre référencement et nos conversions. En tant que CMO, c’est une victoire majeure : notre marque touche désormais beaucoup plus de monde. »
Frequently asked questions
Wix offers a template-based platform that works if you’re looking to quickly launch a new website.
Webflow is a web experience platform that gives you complete creative control to build more custom, high-performing websites that grow with your business. On top of a composable CMS, Webflow offers optimization tools, managed hosting, and native integrations — plus industry-leading education and support.
Webflow is built for teams that need more power and flexibility. Whether you’re scaling your content or optimizing your website, Webflow’s visual-first platform gives you the ability to build a site that grows with your business — while maintaining top-tier performance and security.
Yes, Webflow lets you connect your custom domain, whether you’re starting from scratch or migrating an existing site.
Webflow is built to handle complex websites with dynamic content, advanced animations, and even full design systems. Whether you're growing your business or creating a portfolio, Webflow helps you build and launch without compromising on design or scale.
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.