Guide creativity with data
Make informed creative decisions with native, unified insights into how users interact with your site — from the page level down to individual clicks.
The analytics you need, built right in
With Webflow Analyze, everyone who needs site data can get it right within Webflow — and understand it.
Unlock native insights
Unlock native insights
Get easy-to-digest visual insights right within Webflow, no additional setup or third-party tools needed.
Make data-driven decisions
Make data-driven decisions
Measure impact across content, layouts, and pages — so you can back up strategy decisions with data.
Iterate faster than ever
Iterate faster than ever
Give your entire team — designers, growth marketers, and more — the data they need to take action without tool-hopping or waiting for access.
“Combined with Webflow’s visual-first platform, Optimize and Analyze empower our teams to evolve with our clients, experiment and pivot quickly, and, ultimately, create more personalized digital experiences.”
See what’s working.
Change what’s not.
Review trends at a glance
See your site's traffic, top pages, and performance trends right in Webflow — including how much traffic LLMs send to your site.
Visualize what’s working
Learn how visitors engage with page elements like buttons and navs through interactive clickmaps and scrollmaps.
Define, set, and track goals visually
Define goals for actions like "Get pricing" or "Request a demo" — no code required.
Analyze while you build
See scroll, click, and conversion insights right on the page you're editing for faster testing and iteration.
Effortless, code-free setup
Set up in one click. Capture events automatically. With Webflow Analyze, manual configuration is a thing of the past.
Concerned about privacy? So are we.
Analyze is a native Webflow feature, so you don’t need to worry about your data sprawling across third-party ecosystems.
Need a specialized consent management platform (CMP)? Analyze integrates with leading solutions like DataGrail and Finsweet Components.
FAQs
No, Analyze provides aggregate analytic information about your site.
For example, Analyze can provide you information about how many visits originated from the United States, but not that Visitor 1234 visited from the United States.
When someone visits your site, a snippet of JavaScript runs in the browser, which begins the collection of visitor analytics.
If you have a consent management platform (CMP) integrated with your site, you can offer your visitors the choice to opt out of Analyze.
Analyze does not place a cookie in your visitors' browsers. Analyze does store information in the visitor's browser local storage.
Analyze stores data in a browser's local storage in order to ensure the accuracy and integrity of the analytics data being collected.
• The number of visitors to each of your pages
• Which countries your visitors originate from
• Event tracking, e.g., how many times a button on a page is clicked
• The browser language for your site visitors
• What browsers your site visitors are using
• The aggregate breakdown by device type
No. Analyze uses anonymous identifiers when collecting analytics information. As a simplified example, Analyze will identify a visitor with an anonymous visitor ID (e.g., user12345), but cannot tie that anonymous visitor ID back to an identifiable person. For example, if John Smith from the United States visits your site and is assigned the visitor ID of user12345, Analyze would only identify that visit as user12345 but would not know that user12345 is John Smith.
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Understand and improve your site performance with Analyze.
Understand and improve your site performance with Analyze.