How AutoTrader builds premium car shopping experiences with Webflow
AutoTrader aimed to scale high-performance shopping experiences for individual car brands. By partnering with Composite and Webflow, they improved development efficiency and accelerated speed to market.
“Webflow Enterprise has truly transformed the way we work. It's streamlined our process, freeing up our engineering teams to focus on the technology that powers the products, while empowering design to confidently manage UI and content.”
<p id=""><a href="<https://www.autotrader.ca/>" id="">AutoTrader.ca</a>, Canada’s largest and most trusted automotive marketplace, has taken a revolutionary step forward in its digital transformation. In preparation for the launch of Storefront, an innovative way for new car buyers to shop for their next vehicle, AutoTrader’s team recognized the need to adapt quickly and get to market fast, so they turned to Webflow Enterprise for scalability and greater efficiency.</p><p id="">The manufacturer Storefront experience is a critical initiative for AutoTrader, aimed at creating a dedicated, high-performance shopping experience for individual car brands. Their brand-specific digital Storefronts not only showcase new car models but also tell the story behind each brand, offering custom interactive builders and calculators for an engaging experience, while displaying real-time inventory by dealership.</p><p id="">To help auto manufacturers and dealerships reach new customers quicker, AutoTrader looked to the latest website development best practices. Their team’s experience with Webflow made it a natural solution, and their familiarity with the content editing experience in Webflow<em id=""> </em>instilled confidence in effectively managing content for future projects. However, building an entire Storefront on Webflow represented a major leap in AutoTrader’s digital strategy. This change needed to handle high traffic and ensure a seamless, engaging user experience, allowing forward-thinking auto manufacturer partners to tap into new premium marketing channels.</p><h2 id="">Seamless integration of new Storefronts via APIs</h2><blockquote id="">Creative teams have never been able to build fully custom websites as quickly or with as much control, and with the right agency partner, companies can unlock truly limitless potential for efficiency and innovation.</blockquote><p id=""><strong id="">– Callum Griffith, CEO, Composite</strong></p><p id="">AutoTrader’s decision to move forward with <a href="<http://webflow.com/enterprise>" id="">Webflow Enterprise</a> is another example of the product investments the company has made to support the flexibility and extensibility enterprise organizations expect in a modern web development solution. AutoTrader’s project required operating a full Storefront, which meant building on top of native functionalities with complex integrations and APIs. Because of this, choosing the right Webflow partner was crucial to unlocking the full potential of this product-level functionality. </p><p id="">By partnering with <a href="<https://www.composite.global/>" id="">Composite</a>, an award-winning design agency and Webflow Premium Partner, AutoTrader ensured they were working with some of the top Webflow experts. Their chosen partner’s expertise needed to extend beyond basic familiarity with Webflow to provide valuable strategic recommendations on how to leverage Webflow's best practices, making them the ideal partner to navigate AutoTrader's complex needs. By leveraging Webflow Enterprise and Composite’s extensive experience with Webflow, <strong id="">AutoTrader successfully launched a multilingual web Storefront helping their manufacturer go to market 3 times faster in just four weeks, down from the three months it would have taken without Webflow.</strong></p><p id="">“Choosing Webflow as a dedicated development platform has been one of our team’s best investments,” reflects Callum Griffith, CEO of Composite. “Creative teams have never been able to build fully custom websites as quickly or with as much control, and with the right agency partner, companies can unlock truly limitless potential for efficiency and innovation.”</p><h2 id="">Empowering internal teams with full-site ownership and capabilities</h2><blockquote id="">Webflow empowers our design and content teams to own the website while our engineers focus on the technology that powers our car buying experience. With streamlined content management and seamless design updates, we’re collaborating better and moving faster than ever before.</blockquote><p id=""><strong id="">– Rob Holody, Senior Visual Designer, AutoTrader</strong></p><p id="">With Webflow Enterprise, AutoTrader can swiftly roll out new manufacturers, creating more efficiencies when launching new Storefronts down the line. The platform’s agility empowers their design and marketing teams with full-site ownership and autonomy for changes, marking a significant advancement in their digital transformation.</p><p id="">“Webflow has redefined our workflow, empowering our design and content teams to own the website while our engineers focus on the technology that powers our car buying experience,” said Rob Holody, Senior Visual Designer at AutoTrader. ”With streamlined content management and seamless design updates, we’re collaborating better and moving faster than ever before.”</p><p id="">Collaborating with AutoTrader's internal design, marketing, and engineering teams, Composite was able to provide transparent reports throughout the development process and provide the team unprecedented access to make updates while in development using Webflow's content editing experience, facilitating seamless collaboration between stakeholders and these internal teams, which resulted in a successful launch with <a href="<https://www.autotrader.ca/explore/mitsubishi>" id="">Mitsubishi</a>.</p><h2 id="">Maximizing impact with faster speed to market</h2><blockquote id="">Working with Composite as our Webflow experts supporting the development and launch of Storefront was a truly pivotal decision. Their deep expertise and genuine collaboration brought our vision to life, making the debut a real success.</blockquote><p id=""><strong id="">– Benoit Laforce, Executive Vice President of New Car Solutions & Media, AutoTrader</strong></p><p id="">Composite’s journey with Webflow extends over the past seven years, evolving from its earliest versions to becoming an Enterprise Partner in 2023. Specializing in crafting compelling marketing websites, robust e-commerce stores, and intuitive user-friendly designs, Composite’s multi-disciplinary teams seamlessly combine beautiful design capabilities with modern development work. Their longstanding commitment to building on Webflow positions them among the most experienced agencies, fully leveraging capabilities for mid-market and enterprise clients.<br></p><p id="">AutoTrader’s innovative approach and strategic partnerships with Webflow Enterprise and Composite highlight a new era of digital transformation in the automotive industry. Their willingness to invest in new technology demonstrates a forward-thinking approach to adapting to market changes and reimagining user interaction with car brands online, setting a benchmark for speed to market, efficiency, and user experience. Identifying Webflow Enterprise as their development platform provided the competitive edge AutoTrader needed, with the best-in-class website experience platform leading the future of development.</p><p id=""></p>
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