UserVoice
Connect UserVoice's powerful feedback management platform with Webflow to collect user insights, prioritize feature requests, and build customer-driven websites. Transform visitor feedback into actionable improvements with voting systems, roadmap transparency, and seamless design integration.
How to integrate UserVoice with Webflow
UserVoice offers multiple integration paths for Webflow sites, from simple widget embeds to sophisticated API-driven solutions.
While UserVoice doesn't have an official Webflow app, you can leverage code embeds for customizable feedback widgets or build advanced integrations using the UserVoice APIs for complete control over data flow and user experiences.
Use code embeds and widgets
UserVoice's widget system provides the primary integration method for Webflow sites.
Add the JavaScript widget code to your Webflow settings or individual pages to enable feedback collection.
Implementation steps:
- Navigate to UserVoice Admin Console > Settings > Widgets
- Configure widget appearance, trigger position, and accent colors
- Copy the generated JavaScript code
- In Webflow, add the code to Site Settings > Custom Code > Footer Code
- Customize trigger buttons using
data-uv-triggerattributes on any page element
Key widget features that work without additional code:
- Post Idea widget for suggestion submission with duplicate detection
- NPS surveys to measure customer satisfaction
- Instant answers that display existing suggestions as users type
- Custom triggers attached to buttons, links, or page elements
- Inline embeds for dedicated feedback sections using
data-uv-embed
For responsive design, control widget dimensions with data-uv-height and data-uv-width attributes. Add viewport meta tags to prevent iOS zoom issues.
Build with Webflow and UserVoice APIs
Direct API integration unlocks capabilities beyond widgets, enabling custom feedback experiences, automated workflows, and deep data synchronization.
This approach requires server-side implementation but provides complete control over user experiences and data management.
The UserVoice API ecosystem includes three main components:
- The Admin API for comprehensive data access
- The Idea Collection API for custom feedback interfaces
- The Helpdesk API for support ticket integration
Key capabilities include:
- Custom feedback forms that match your exact design requirements
- Real-time data synchronization between platforms
- Advanced user segmentation based on Webflow CMS data
- Automated workflow triggers for feedback responses
Create custom feedback experiences
Build tailored feedback collection that seamlessly integrates with Webflow:
- Design custom forms in Webflow using native form elements
- Implement serverless functions (AWS Lambda, Netlify Functions) to handle form submissions
- Use UserVoice’s Admin API
POST /api/v2/admin/suggestionsendpoint to create suggestions programmatically - Map form fields to UserVoice data structure including title, description, and custom fields
This approach enables features like conditional feedback display based on user behavior, integration with Webflow's membership systems, and custom validation logic.
Sync user data and traits
Enhance feedback quality by passing user context from Webflow to UserVoice:
- Collect user attributes from Webflow membership systems or forms
- Use the external users import endpoint to sync user profiles
- Pass traits like account type, subscription level, or custom segments
- Enable SSO using JWT tokens for seamless authentication between platforms
This synchronization allows for sophisticated feedback analysis based on user segments, helping prioritize features for high-value customers.
Automate feedback workflows
Connect UserVoice events to trigger actions in Webflow and other systems:
- Configure webhooks in UserVoice for events like new suggestions or status changes
- Process webhook payloads using serverless functions
- Update Webflow CMS collections to display feedback status or roadmap items
- Trigger notifications via email, Slack, or other channels
This automation reduces manual work while keeping stakeholders informed about feedback progress.
What you can build
Integrating UserVoice with Webflow opens possibilities for sophisticated feedback-driven experiences and customer engagement systems.
- Customer feedback portals: Build dedicated feedback hubs where users submit ideas, vote on features, and track implementation progress with full design control in Webflow
- Product roadmap websites: Create transparent roadmap pages that pull live data from UserVoice to show planned features, their status, and community voting results
- Support knowledge bases: Combine Webflow's CMS for documentation with UserVoice widgets to collect feedback on help articles and identify content gaps
- SaaS marketing sites: Embed targeted feedback collection on feature pages to validate product direction while maintaining cohesive brand experiences
Frequently asked questions
Yes, customize colors using the
accent_colorandtrigger_colorparameters in the widget configuration.For deeper customization, use CSS to style the widget container and implement custom triggers that match your design. The widget documentation provides detailed styling options and examples for achieving brand consistency.
SSO requires server-side JWT token generation for security. Create a serverless function that generates tokens using your UserVoice SSO key, then pass these tokens to the widget using the identify method. This enables seamless authentication but requires backend infrastructure beyond Webflow's static hosting.
Webflow allows 50,000 characters for custom code in site settings, page settings, and embed elements. Standard UserVoice widget implementations use far less than this limit. If implementing complex configurations or multiple widgets, consider hosting additional code externally and loading it via script tags to stay within limits.
Implement event tracking by adding Google Analytics or other analytics code to UserVoice widget callbacks.
Use the UserVoice widget's JavaScript API to trigger custom events when users submit feedback, vote, or interact with suggestions. This data helps measure engagement and optimize feedback collection strategies.
Description
UserVoice is a comprehensive product feedback management platform that helps organizations collect, analyze, and prioritize customer feedback. It provides voting mechanisms, feedback forums, and analytics tools to transform user insights into data-driven product decisions while maintaining transparent communication with customers.
This integration page is provided for informational and convenience purposes only.
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