Drift

How to integrate Drift with Webflow

While Drift doesn't offer an official Webflow app, you can use third-party apps to integrate Drift and Webflow for advanced tracking. You can also embed Drift's chat widget directly onto your site and build custom integrations using Webflow and Drift APIs for sophisticated lead routing and personalization.

Use third-party apps

Zapier and Make are automation apps that connect Drift and Webflow.

Zapier connects Webflow Forms to Drift contacts automatically:

• Sync form submissions to create or update Drift contacts with full context
• Map custom fields including UTM parameters, page URLs, and form-specific data
• Trigger Drift playbooks based on Webflow form types or page interactions

For complex workflows, Make (formerly Integromat) provides enterprise-grade automation:

• Multi-step enrichment adds company data before creating Drift contacts
• Conditional routing sends different form types to specific Drift teams
• Error handling ensures reliable data sync even during API limits

Use embed methods and native features

Webflow also has built-in tools that enable Drift integration without additional apps. The standard approach uses custom code embedding to add Drift's chat widget site-wide or on specific pages.

Global installation through Site Settings > Custom Code > Footer Code:

• Loads Drift across all pages automatically
• Maintains consistent chat experience site-wide
• Works with Webflow CMS templates without additional configuration

Page-specific embedding using Webflow's Embed element:

• Target high-intent pages like pricing or demo requests
• Test different playbooks on landing pages
• Control widget visibility per page without affecting global settings

Native targeting features in Drift (no Webflow code required):

• URL-based rules show specific playbooks on /pricing or /contact pages
• Device targeting optimizes mobile versus desktop experiences
• UTM parameter detection personalizes chat based on campaign sources

Build with Webflow and Drift APIs

Direct Webflow and Drift API integration unlocks capabilities beyond standard embedding, enabling custom authentication flows, automated content publishing, and sophisticated lead routing.

This approach benefits teams needing granular control over data flow, multi-site management, or complex sales workflows that standard chat widgets can't accommodate.

API integration enables:

• Real-time lead enrichment with company data before routing
• Custom event tracking for behavioral targeting
• Automated content creation from chat insights
• Multi-workspace management across client sites

Implement lead capture automation

Automate lead flow from Webflow Forms to Drift conversations:

1. Set up webhooks: Configure Webflow Form submissions to trigger serverless functions using the Webflow Data API
2. Create Drift contacts: Use the Drift Contacts API POST /contacts endpoint to create leads with enriched data
3. Apply routing logic: Set custom attributes for team assignment based on form fields or company size

The Webflow webhook sends form data, including email, company, and page context, while Drift's API accepts these fields plus custom attributes for playbook targeting.

Sync conversation data to Webflow CMS

Build a knowledge base from chat interactions:

1. Configure Drift webhooks: Set up conversation.closed events in Drift settings to capture completed chats
2. Process conversation data: Extract key questions, solutions, and satisfaction ratings from the Drift conversation.closed webhook payload
3. Create CMS items: Use Webflow's CMS API POST /collections/{collection_id}/items to publish FAQ entries or testimonials

This creates a self-updating knowledge base where resolved support issues automatically become help articles.

Build custom routing workflows

Create sophisticated lead distribution based on multiple signals:

1. Enrich visitor data: When Drift captures an email, call enrichment APIs to gather company information
2. Apply routing rules: Use the Drift Routing API to assign conversations based on territory, company size, or account ownership
3. Update Webflow user records: For membership sites, sync qualification status back to Webflow User Accounts using PATCH /sites/{site_id}/users/{user_id}

What you can build

Integrating Drift with Webflow creates powerful conversational experiences that drive revenue and improve customer satisfaction.

• High-converting landing pages: Replace static forms with conversational flows that qualify leads through natural dialogue, achieving 3x higher completion rates than traditional forms
• Account-based marketing sites: Identify target companies visiting your Webflow site and trigger personalized playbooks with account-specific messaging and direct routing to account owners
• Self-service support centers: Combine Webflow's CMS with Drift's AI to answer questions instantly, deflecting 40% of support tickets while capturing insights for content improvement‍
• Interactive product demos: Guide visitors through complex features with conversational walkthroughs that adapt based on their responses, booking qualified demos automatically when interest peaks