New features in Webflow Analyze

<h2 id=""><strong id="">We’re excited to introduce two new features for Webflow Analyze customers: Goals and Average Page Fold.&nbsp;</strong></h2><h4 id="">‍<strong id="">With Goals, you can now measure clicks on key actions across elements and pages — with zero setup headaches.</strong></h4><figure id="" class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:620px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="620px"><div id=""><img src="<https://cdn.prod.website-files.com/64f9399ca7d13575ff21a675/67f9302b18eb9acc5dfc96b2AD4nXcE1rRbll0g2TXr2s9pOJmb-RFoqP3hoM-agPnKGl034myeO3yVND34MPNS8FnLJgTnGdNaPdnL2Z8DVhKEafUpp84d3CB-rx6-PTFbnZImhx3u9s5C2yy6wW3bSO1Nxo8rzX0Q.png>" width="auto" height="auto" alt="" loading="auto" id=""></div><figcaption id="">Analyze Goals</figcaption></figure><p id="">Whether you're redesigning a page, launching a new campaign, or optimizing your content strategy, it’s essential to understand what’s working (and what’s not). With Goals, measure clicks on high-value actions — like “Book a demo” or “Get pricing” — across your site to see what’s driving conversions.</p><p id="">Instead of writing custom code or wrangling external tools, simply define a goal right in the canvas: select the elements you care about, publish your site, and start tracking performance immediately.</p><p id="">Goals allow you to:</p><ul id=""><li id="">Track clicks on key calls-to-action across multiple elements or pages</li><li id="">Clearly see and share the business impact of your work</li></ul><p id=""><a href="<https://help.webflow.com/hc/en-us/articles/40217063229203>" id="">Getting set up is easy;</a> simply select any clickable element in the Designer — like buttons or links — to define a goal. Then, track clicks across multiple pages or variants in one go. Rename, edit, or delete goals anytime — no need to start from scratch if your strategy shifts.</p><p id="">Once a goal is published, you can track conversion counts and rates directly in Analyze.</p><p id="">‍</p><h4 id=""><strong id="">In addition to goals, we’re introducing a new visual analytics feature: Average Page Fold.</strong></h4><figure class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:2400px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="2400px"><div><img src="<https://cdn.prod.website-files.com/64f9399ca7d13575ff21a675/67f98e1b9dd182c4398f8d3e67f98d97cd9cebaaa1014085Blog2400x1260Average%2520fold.jpeg>" width="auto" height="auto" alt="" loading="auto" id=""></div><figcaption>Average Page Fold</figcaption></figure><p id="">Research shows most users spend most of their view time above the fold — so optimizing that space is critical for engagement and conversion. But with screen sizes, zoom levels, and devices all varying, it's hard to know what your visitors are <em id="">actually</em> seeing.</p><p id="">Average Page Fold in Analyze gives you a visual snapshot of what visitors see when they first land on a page — no scrolling or guesswork.</p><p id="">Whether you're polishing a pricing page, testing a new hero layout, or fine-tuning your mobile design, this feature helps you place high-impact content where it counts: above the fold.</p><p id=""><a href="<https://help.webflow.com/hc/en-us/articles/40217030018835>" id="">To access</a>, head to Analyze Mode, open any page, and toggle the viewport to see how the fold changes. You can adjust the viewport&nbsp; (Desktop, Tablet, Mobile) and watch the fold shift.</p><p id="">Interested in adding Analyze to your Webflow site? Learn more <a href="<http://webflow.com/analyze>" id="">here</a>.</p>