SurveyMonkey

How to integrate SurveyMonkey with Webflow

The easiest way to integrate SurveyMonkey with Webflow is by using Webflow’s Custom Embed element.

You can also customize the integration using third-party automation tools like Zapier or by building with Webflow’s and SurveyMonkey’s APIs.

Use embed codes and widgets

The fastest way to add SurveyMonkey surveys to your Webflow site is through direct embedding.

To get your survey’s embeddable HTML snippet, go to your survey in SurveyMonkey and scroll to Collect Responses. Then, select Embed on a site to generate an HTML code snippet. Copy this code and paste it into Webflow's embed element where you want the survey to appear.

SurveyMonkey provides multiple embed options:

• Inline surveys display directly within your page content for a seamless user experience
• Pop-up widgets trigger surveys based on user behavior or time delays
• Side-tab collectors place unobtrusive survey access along page edges

For GDPR compliance, embedded surveys include built-in consent features. Configure survey themes in SurveyMonkey to match your brand colors and fonts, though deeper CSS customization remains limited within the iframe structure.

Use automation tools

Zapier bridges SurveyMonkey and Webflow to enable powerful workflows like:

• Form-to-survey automation: When visitors submit Webflow forms, automatically send personalized SurveyMonkey survey links via email
• Response notifications: Get Slack alerts or email updates when surveys are completed
• Data synchronization: Export survey responses to Google Sheets or CRMs for analysis

Create a Zap by selecting SurveyMonkey's New Survey Response as your trigger and choosing actions like:

• Sending emails
• Updating spreadsheets
• Notifying team members

Zapier can't directly update Webflow's CMS, but it excels at connecting survey data to your broader tech stack.

Build with Webflow and SurveyMonkey APIs

Direct SurveyMonkey and Webflow API enables features like dynamically displaying survey results, creating custom dashboards, and building two-way data synchronization between platforms.

Take note that this approach requires server-side implementation since Webflow doesn't execute backend code.

Key capabilities include:

• Real-time response processing and content updates
• Custom survey creation based on user interactions
• Advanced data visualization and reporting

Display live survey results

Pull survey responses directly into your Webflow CMS to display real-time data on your site. This creates a continuous sync between SurveyMonkey responses and your website content.

Here’s how to do it:

1. Set up webhooks: Configure SurveyMonkey webhooks via POST /v3/webhooks to notify your server when responses arrive
2. Process responses: Use the GET /v3/surveys/{id}/responses/bulk endpoint to fetch detailed response data including answers, timestamps, and custom variables
3. Update Webflow CMS: Transform survey data and push to Webflow collections using the CMS API POST /collections/{collection_id}/items endpoint

This set up lets you display everything from simple response counts to complex filtered results, making your site content automatically update as new responses come in.

Automate survey distribution

Set up automatic survey sending based on user actions in Webflow. When someone submits a form or visits specific pages, your system can trigger personalized survey invitations without manual intervention.

Here’s how to create targeted survey campaigns triggered by Webflow interactions:

1. Capture form submissions: Set up Webflow form webhooks to trigger your middleware when users submit contact forms
2. Generate survey invites: Use SurveyMonkey's POST /v3/surveys/{id}/collectors endpoint to create personalized survey links
3. Send via email: Distribute surveys through SurveyMonkey's collector messages API or integrate with email platforms

The webhook-based approach ensures surveys are sent while the user interaction is still fresh, improving response rates significantly.

Build feedback loops

Connect survey responses back to your CMS. This integration monitors feedback data and can automatically flag content for updates or trigger notifications when certain response thresholds are met.

Sync customer feedback to enhance website content:

1. Monitor satisfaction scores: Track NPS or CSAT responses via SurveyMonkey's response endpoints
2. Trigger content updates: When feedback indicates issues, automatically flag Webflow CMS items for review
3. Close the loop: Update customers about improvements made based on their feedback through personalized messaging

This creates a continuous improvement cycle where survey data directly influences your site content and user communications.

What you can build

Integrating SurveyMonkey with Webflow opens possibilities for data-driven websites and enhanced user engagement.

• Customer feedback portals: Embed post-purchase surveys that automatically populate testimonials in your Webflow CMS when customers leave positive reviews, creating dynamic social proof
• Lead qualification systems: Place qualification surveys on landing pages that segment visitors based on responses, then trigger personalized email campaigns through connected automation tools
• Market research hubs: Build dedicated research pages featuring multiple surveys, with results displayed in real-time dashboards using Webflow's CMS and custom visualizations
• Event feedback platforms: Create post-event survey workflows where attendee responses automatically generate summary reports and improvement recommendations on your site