SendOwl

How to integrate SendOwl with Webflow

SendOwl lets Webflow users sell digital products without the need to build a complex e-commerce infrastructure.

Integrate the two platforms by using code-embedded purchase buttons for instant sales functionality. You can also use webhooks with automation tools for advanced workflows or Webflow’s and SendOwl’s APIs for custom integrations that sync products, manage orders, and automate content delivery.

Use Code Embeds and widgets

The fastest way to start selling on your Webflow site is through SendOwl's embeddable checkout elements. Generate buy buttons, checkout forms, or cart widgets in your SendOwl dashboard, then paste the provided custom code into Webflow using the Code Embed element.

• One-click purchase buttons for individual products or bundles
• Overlay checkout forms that keep customers on your site during purchase
• Shopping cart widgets for multiple product selections
• Subscription signup forms for recurring membership access

Create custom checkout experiences by styling buttons to match your brand while SendOwl handles secure payment processing through Stripe, PayPal, or Apple Pay.

Use automation tools (Zapier and Make)

Connect SendOwl events to Webflow CMS updates using automation platforms like Zapier and Make.

SendOwl offers a native Zapier integration, enabling you to trigger Zaps directly from SendOwl events or configure webhooks to trigger actions in Webflow when sales occur.

• Sync customer data to Webflow CMS collections for membership sites
• Update product inventory or availability status automatically
• Create testimonials from completed orders
• Unlock gated content based on purchase events

Configure webhook integrations using Make (formerly Integromat) for more complex workflows, such as multi-step automations that process orders, send emails, and update multiple systems.

Build with Webflow and SendOwl APIs

Direct Webflow and SendOwl API integration unlocks powerful synchronization between SendOwl's commerce engine and the Webflow CMS, enabling real-time product management, automated content delivery, and custom membership experiences that go beyond simple checkout buttons.

The SendOwl API provides programmatic access to products, orders, subscriptions, and licenses, while the Webflow Data API allows you to create and update CMS items dynamically. This approach suits businesses needing tailored workflows, such as automatically granting access to course content after purchase or syncing product catalogs between platforms.

Note that Webflow recently launched dedicated CMS Content Delivery APIs for Enterprise customers with enhanced caching capabilities and unlimited rate limits.

Automate product catalog sync

Keep your Webflow product showcase synchronized with SendOwl's inventory:

1. Set up product webhooks: Configure SendOwl to notify your server when products are created, updated, or deleted
2. Map product data: Transform SendOwl product fields (name, price, description) to match your Webflow CMS structure
3. Update CMS collections: Use Webflow's APIs to create or modify collection items based on SendOwl changes

The Products API /api/v1/products endpoint provides access to digital products, bundles, and drip content schedules.

Build membership portals

Create gated content areas that automatically grant access after SendOwl purchases:

1. Capture order events: Listen for order_created webhooks from SendOwl containing buyer email and product details
2. Create user records: Add members to a Webflow CMS collection with access permissions
3. Gate content dynamically: Use Webflow's conditional visibility to show/hide content based on login status. 

Note: Element-level visibility based on specific access groups is currently limited and may require custom JavaScript solutions.

The Orders API /api/v1/orders endpoint returns order state, buyer information, and download links for verification.

Manage software licenses

Automate license key validation for software products:

1. Issue licenses on purchase: SendOwl automatically generates licenses for software products
2. Validate keys securely: Create a serverless function that checks license status via SendOwl's API
3. Display license status: Update Webflow pages to show activation status or remaining uses

The Licenses API /api/v1/licenses endpoint enables server-side validation without exposing credentials.

What you can build

Integrating SendOwl with Webflow opens possibilities for selling digital products while maintaining complete design control.

• Online course platforms: Build beautiful course landing pages in Webflow while SendOwl manages enrollment, payment processing, and drip content delivery with automated lesson releases based on purchase date
• Digital download stores: Sell ebooks, templates, stock photos, or music files with instant delivery after payment, using SendOwl's secure file hosting and time-limited download links
• Membership communities: Create exclusive content areas that unlock automatically when members subscribe, with SendOwl handling recurring billing and access management‍
• Software license portals: Distribute software applications or plugins with automated license key generation and validation, while showcasing features on custom Webflow product pages