Make (formerly Integromat)

How to integrate Make with Webflow

Make automates repetitive tasks and connects your site to thousands of other applications. While the official Make app provides the easiest setup, you can also use Webflow webhooks for real-time data capture or build custom integrations using both platforms' APIs for advanced automation scenarios that require precise control over data flow and business logic.

Use the Make app

The Make app in Webflow's marketplace provides instant connectivity without coding. Install it directly from your Apps panel to access pre-built modules that handle common automation tasks.

The app enables these core capabilities:

• Form automation that sends submissions to CRMs, email platforms, or databases
• CMS synchronization between Webflow and external data sources like Airtable or Google Sheets
• E-commerce workflows that sync orders with inventory systems and trigger fulfillment processes
• Real-time notifications to Slack, email, or SMS when specific events occur on your site

For example, marketing teams use the app to automatically add form leads to HubSpot while triggering personalized email sequences in Mailchimp. The visual scenario builder shows each step of your automation, making it easy to modify workflows as needs change.

Use webhooks and native features

Webflow's webhook system enables real-time data capture without polling or scheduled checks. Configure webhooks in Site Settings > Integrations > Webhooks to trigger Make scenarios instantly when events occur.

Setting up webhook automation:

1. Create a custom webhook in Make and copy the unique URL
2. Add this URL to Webflow's webhook settings for your chosen trigger event
3. Select from available events like form submissions, CMS changes, or e-commerce orders
4. Make receives the data payload immediately when the event fires

Common webhook implementations include:

• Lead routing that assigns form submissions to sales reps based on geographic location
• Content moderation workflows that review user-submitted content before publishing
• Order processing that updates inventory and sends shipping notifications automatically

For enhanced functionality, combine webhooks with Webflow's native features like scheduled publishing or custom code embeds to trigger complex automations based on site visitor behavior.

Build with Webflow and Make APIs

Direct Webflow and Make API integration enables custom business logic, advanced data transformations, and integration with proprietary systems.

This approach suits teams needing granular control over automation workflows or connecting to applications not yet supported by Make's standard modules.

Both platforms provide comprehensive APIs:

• Webflow's Data API v2 for CMS operations, e-commerce management, and site configuration
• Make's API for scenario execution, webhook management, and custom app development

Key capabilities include:

• Bulk CMS operations that create or update hundreds of items efficiently
• Custom authentication flows for member-only content
• Advanced e-commerce automation with inventory synchronization
• Multi-site management across workspace portfolios

Automate multi-channel content distribution

Synchronize Webflow content across marketing channels automatically:

1. Monitor CMS changes using Webflow's collection webhooks to detect new blog posts or product updates
2. Transform content through Make's data processing modules to format for different platforms
3. Distribute automatically via API calls to social media, email newsletters, and partner sites

The Webflow CMS API provides collection schemas and item data, while Make's HTTP modules handle authentication and request formatting for target platforms.

Build dynamic pricing and inventory systems

Create real-time e-commerce synchronization between Webflow and external systems:

1. Track inventory changes in your ERP or warehouse management system
2. Update product availability using the Webflow E-commerce API to modify SKU quantities
3. Adjust pricing dynamically based on demand, competitor data, or currency fluctuations
4. Sync order status bidirectionally to maintain accurate fulfillment records

This approach prevents overselling while enabling sophisticated pricing strategies that respond to market conditions automatically.

Implement advanced lead scoring and routing

Combine form data with external enrichment services for intelligent lead management:

1. Capture submissions via webhook when visitors complete Webflow forms
2. Enrich lead data using APIs for company information, social profiles, or intent signals
3. Calculate lead scores based on custom algorithms in Make scenarios
4. Route qualified leads to appropriate sales teams or nurture sequences

The Forms API enables the retrieval of historical submissions for batch processing or analytics.

What you can build

Integrating Make with Webflow opens possibilities for sophisticated automation across your entire digital ecosystem.

• Automated job boards: Sync job listings from Airtable to Webflow CMS while automatically posting to LinkedIn and sending weekly digest emails to subscribers, complete with auto-generated social media graphics
• Multi-language content hubs: Detect new blog posts in your primary language, trigger translation workflows through DeepL or Google Translate, then create localized CMS items for each target market
• Customer onboarding portals: Generate personalized Webflow pages when new customers sign up, populated with their specific resources, training materials, and progress tracking dashboards

Event management systems: Sync Eventbrite registrations to Webflow CMS for public attendee galleries while automating confirmation emails, calendar invites, and post-event surveys