Instagram

How to integrate Instagram with Webflow

Integrating Instagram with Webflow turns your site into a dynamic hub that reflects your social presence.

While Instagram doesn't offer an official Webflow app, you can use cloneable templates for instant setup, use embed methods for quick displays, or build custom solutions using Instagram's Graph API for advanced functionality like automated content syncing and shopping features.

Use cloneable templates and widgets

The way to integrate Instagram with Webflow is by using pre-built Webflow templates that handle the technical complexity for you. The BRIX Instagram Feed Cloneable delivers a fully functional feed in under 15 minutes:

• Semi-automated updates through Zapier integration (requires ongoing management)
• Native Webflow performance with customizable layouts matching your brand
• Minimal maintenance after initial setup and Zapier configuration

For more control, Flow Ninja's Free Instagram Widget offers:

• CMS integration for storing Instagram content in collections
• Zapier automation support for advanced workflows
• Video tutorials guiding setup step-by-step

Third-party widgets like Elfsight and EmbedSocial provide additional options with visual configurators and pre-styled layouts, though these typically require paid subscriptions for full features.

Use native embeds and Instagram features

Webflow supports several Instagram features without additional apps, perfect for showcasing specific content or enabling shopping.

Single post embedding works through Instagram's native embed feature. Click the three dots on any public Instagram post, select Embed, and paste the code into Webflow's Embed element. This method suits highlighting specific posts but requires manual updates for new content and only works with public accounts that allow embedding.

Instagram Shopping integration connects your product catalog for social commerce. Set up through Webflow's e-commerce settings (requires Facebook Business Manager and app approval):

• Product catalog sync automatically updates Instagram with your inventory
• Shopping tags let customers browse products directly on Instagram
• Dynamic ads showcase products to targeted audiences

Note: Instagram Shopping requires an Instagram Business account, Facebook app approval, and can take several days to weeks for full activation.

Build with Webflow and Instagram APIs

Direct API integration enables custom feeds, advanced filtering, and real-time synchronization. This approach requires server-side implementation and technical expertise since Instagram's Graph API needs secure authentication, and Webflow doesn't execute backend code.

The Instagram Graph API provides programmatic access to business account data, while Webflow's CMS API enables content management. Key integration capabilities include automated content syncing, custom display logic, and advanced analytics tracking.

Create automated content galleries

Build dynamic Instagram galleries that update automatically (requires external server infrastructure):

• Authenticate with Instagram Graph API using OAuth 2.0 for your business account
• Fetch media via /media endpoint to retrieve posts, captions, and metadata
• Sync to Webflow CMS using POST requests to /collections/{collection_id}/items
• Display with Collection Lists for dynamic, filterable galleries

The media endpoint returns rich data, including URLs, captions, timestamps, and engagement metrics, enabling sophisticated content curation.

Implement social commerce workflows

Connect Instagram Shopping with advanced e-commerce features (requires significant development expertise):

• Monitor product tags using webhooks for Instagram media events
• Track shopping interactions through the Insights API endpoints
• Update inventory dynamically when products are featured in posts
• Generate shopping galleries linking Instagram content to product pages

This integration enables shoppable galleries where Instagram posts link directly to Webflow product pages with real-time inventory status.

Build engagement dashboards

Create analytics dashboards showing Instagram performance (requires external server and database):

• Pull metrics via /insights endpoints for reach, impressions, and engagement
• Store data in Webflow CMS with scheduled updates
• Visualize trends using Webflow's design capabilities
• Track conversion paths from Instagram to website actions

The Insights API provides detailed metrics, including audience demographics, post performance, and optimal posting times.

What you can build

Integrating Instagram with Webflow enables powerful visual experiences and business capabilities.

• Dynamic portfolio galleries: Photographers and designers showcase their latest Instagram work automatically on portfolio sites, with new posts appearing instantly in categorized galleries
• Social proof walls: E-commerce sites display customer photos and testimonials from Instagram, building trust through authentic user-generated content that updates in real-time
• Shoppable lookbooks: Fashion brands create Instagram-powered product galleries where visitors can shop featured outfits directly, bridging social discovery with seamless purchasing
• Event coverage hubs: Conference organizers aggregate attendee posts using event hashtags, creating live social walls that capture the energy and insights from their gatherings