How IONITY scales its digital presence across Europe with Webflow and Klarkode
After outgrowing a developer-dependent setup, IONITY rebuilt their website on Webflow Enterprise with Hamburg-based partner Klarkode, launching a custom-integrated, 24-market platform that has driven 64% more active users.
Unlock your site’s full potential with best practices vetted by our experts. Learn the Webflow Way.
"When you're operating Europe's leading fast-charging network across twenty-four markets with highly dynamic growth, the question isn't which CMS to pick. It's whether your digital platform can evolve at the same pace without creating new dependencies every time you scale. That's the problem we solved. We have the steering wheel in our hands now, with Klarkode and Webflow keeping the speed up on feature development and seamless rollouts with close to zero downtime. That's where the real value sits."
A mission-critical digital asset for Europe’s EV infrastructure
IONITY operates the leading high-power charging (HPC) network for electric vehicles across Europe. It was founded as a joint venture of the car manufacturers BMW Group, Ford Motor Company, Hyundai Motor Group, Kia, Mercedes-Benz and Volkswagen Group with Audi and Porsche, along with Global Infrastructure Partners (GIP), a part of BlackRock, as financial investor.
With over 850 charging locations with more than 6,000 ultra-fast charging points with up to 600 kW, and a presence across 24 EU markets, IONITY’ is your trusted partner on every journey, from holidays abroad to daily commutes, along highways and into the city, building products around the lifestyle of EV drivers: fast, reliable, and simple to use – giving drivers the freedom to move electric and shaping a cleaner future.
As EV adoption continues to accelerate, the platform also serves a large B2B audience, including automotive OEMs, mobility service providers, fleets as well as ride sharing and taxi companies.
"When you're operating Europe's leading fast-charging network across twenty-four markets with highly dynamic growth, the question isn't which CMS to pick. It's whether your digital platform can evolve at the same pace without creating new dependencies every time you scale. That's the problem we solved. We have the steering wheel in our hands now, with Klarkode and Webflow keeping the speed up on feature development and seamless rollouts with close to zero downtime. That's where the real value sits." says Felix Sold, Head of Marketing, Brand & Communications.
As IONITY expanded its web presence from only three markets to twenty-four, its website needed to keep pace in scope, performance, and team velocity. The existing system could not support that growth.
When a Legacy Setup Can't Keep Up
Before moving to Webflow, IONITY’s web presence was managed by an external agency. Campaign launches, market page updates, and content changes often required coordination between IONITY and the agency, which slowed turnaround as the business expanded. The platform also needed to meet strict governance, compliance, and security standards, while giving marketing teams the speed to operate independently.
Localization added another layer of complexity. Translating and publishing content across more than two dozen markets, each with different languages and requirements, had become a major operational burden.
IONITY needed a centralized system that could handle multi-language content dynamically, without manual effort for every update. For that, it turned to Webflow and Klarkode, Germany's first Webflow Enterprise Partner headquartered in Hamburg. This combination brought deep technical expertise and experience with compliance, data privacy, and enterprise architecture across the DACH region and across Europe.
“The brief wasn't 'build us a new site.' It was 'help us build a digital platform that can scale as fast as our physical network.' That's a very different problem - and exactly the kind we exist to solve.” Philip Schenk, Co-Founder and Managing Director, Klarkode.
The engagement was supported by Webflow's European-based team. Together, the team scoped a plan that matched IONITY's actual requirements, not just for the launch, but as a foundation for the scale ahead.
A custom network map as a core part of the website experience
The centerpiece of the build is IONITY’s interactive network map: a custom integration built with the Google Maps and Google Places APIs that displays more than 6,000 charging sites, dynamically clustered by country.
.png)
The /network page drives high engagement, with four to five map interactions per visit. Klarkode built an architecture that syncs charging site data through Make and an FTP server, optimizing API usage while maintaining real-time accuracy across the full European network.
Drivers can locate charging sites, get directions, filter by country, switch to satellite view, and search by location. Webflow provided the frontend environment to integrate this custom code cleanly, handling localization, country-specific display logic, and continuous iteration without requiring a rebuild of the underlying architecture each time.
"Many people think of Webflow as a visual builder. We use it as a professional development platform - one that lets us ship complex, custom-integrated solutions at a pace that traditional stacks simply can’t match.” said Schenk.
Localization at 24-market scale: from bottleneck to workflow
Klarkode restructured IONITY’s CMS to separate global components from market-specific content, making it possible to update at the top level without cascading manual work across every locale.
The bigger win was automation. Klarkode implemented an AI-based translation process integrated directly into IONITY's publishing workflow. Regional managers for Germany, the UK, France, and Sweden review and publish changes to their markets directly. For the remaining twenty markets, AI handles translation. A process that once required manual duplication across every locale now runs with minimal friction.
This is the agentic model in practice: AI agents handling translation and workflow automation at scale, with human editorial control retained where brand and compliance stakes are highest, and Webflow’s governance layer ensuring auditability across every market and every team.
Governance was redesigned at the same time. Regional country managers, the legal team, and the support team each have dedicated roles with appropriate access levels in Webflow, meaning compliance updates, policy changes and support articles can be managed directly without routing through a central development queue.
For an organization operating across multiple regulatory environments, this is not just a workflow improvement, it is a risk management capability.
Marketing moves at the speed the strategy demands
The operational shift is the result that matters most for enterprise buyers considering a similar transition. Content teams now build pages using Webflow's component system and ship promotional content without engineering involvement. The legal team manages compliance and privacy updates through custom roles. The support team maintains its own project for urgent alerts and article updates.
Webflow Optimize and experimentation is next, alongside AEO investment as driver behaviour shifts toward AI-assisted search.
"The homepage needs to communicate who we are, what we do, and what value we deliver within three seconds. If you don't get it in three seconds, you're gone." Felix Sold.
The results so far are visible in the metrics. Active users grew 64% following the migration, driven by improved performance and the new interactivity of the network map. Organic search grew 49%, a direct result of Webflow's clean semantic code and the optimized multi-language CMS architecture. User engagement jumped 63%.
Klarkode continues as their ongoing technical partner, maintaining weekly syncs and supporting both feature iteration and strategic roadmap planning.
The lesson for enterprise buyers is clear. IONITY did not implement a new CMS. It replaced a fragmented system with a single platform uniting marketing, legal, support, and regional teams. For a company planning to double its network by 2030, this is the foundation for predictable digital growth.
Explore more Enterprise stories
Analyze
Localization
Optimize
Greenhouse, a hiring platform serving 7,000+ companies, was constrained by a custom CMS that required developer involvement for every change. By migrating to Webflow with digital agency HappyCog, they transformed their website from a maintenance burden into a dynamic, marketer-owned platform, unlocking team autonomy, doubling execution speed, and improving conversion rates by up to 40%.
Analyze
Localization
Optimize
With an outdated web platform and a looming global rebrand, Verifone needed to prove their marketing team could drive the company’s next era of growth. With Webflow, they rebuilt their digital presence in just 10 days, repositioning the company for a ‘boundless’ future.
Analyze
Localization
Optimize
Samsara’s marketing team needed a more powerful way to test ideas and reach the right audiences. With Webflow Optimize, they took control of experimentation and can launch campaigns in days, personalize at scale, and drive stronger results across the funnel.
Analyze
Localization
Optimize
Dermalogica once relied on intuition to guide their digital strategy. With Webflow Optimize, the brand now runs hundreds of experiments across six global sites, uncovering insights that shape both their customer experience and their business investments.
Analyze
Localization
Optimize
Evolving far beyond its janitorial roots, ABM sought a digital transformation that could match their growth and modern brand. With Webflow, they reshaped their story, accelerated publishing from weeks to hours, and built a website that powers global scale.
Analyze
Localization
Optimize
Before Webflow, the legal and identity services provider faced slow updates, engineering bottlenecks, and limited ability to test or scale content. Now, the team runs marketing-led experiments and manages localized content across three languages, no dev handoffs required.
Analyze
Localization
Optimize
Before Webflow, Waste Connections juggled dozens of disconnected sites across 300+ brands. Now, with Webflow and Enova, they’ve unified their web presence into a scalable system that empowers their technical teams, streamlines growth, and supports ongoing acquisitions.
Analyze
Localization
Optimize
Dropbox needed to evolve their brand guidelines from a static webpage to an interactive experience that reinforced their brand ethos. With Webflow Partner Daybreak, they used Webflow's visual-first CMS to enrich collaboration, building a site that brings their brand to life.
Analyze
Localization
Optimize
Driven to disrupt the industry and transform beyond their legacy roots, Docusign needed a powerful web solution. With Webflow and strategic agency experts, they gained creative freedom and global recognition in the emerging Intelligent Agreement Management space.
Analyze
Localization
Optimize
Once struggling to update a static, outdated CMS that didn’t reflect their modern brand, Walker & Dunlop tapped into Webflow to transform their website into a dynamic, high-performing sales and marketing tool that boosts engagement and drives meaningful business results.
Analyze
Localization
Optimize
The global fitness pioneer recognized the need for a more agile and efficient web platform to support its growth and innovation. With Webflow, they transformed their digital presence, unlocking new revenue streams and delivering dynamic content experiences worldwide.
Analyze
Localization
Optimize
With hundreds of clients and complex site migrations, Poetic was limited by traditional webstacks that made them overly reliant on developers. With Webflow, Poetic now has the freedom to own their own website, all while helping their clients efficiently build and manage their web presence.
Analyze
Localization
Optimize
Previously reliant on developers and external resources to manage their web presence on WordPress, Healius migrated to Webflow to bring their team more flexibility, efficiency, and peace of mind.
Analyze
Localization
Optimize
A global leader in children’s entertainment, Spin Master was looking to grow their web presence without relying on limited developer resources. With Webflow, their creative and engineering teams have transformed internal collaboration and efficiency–and can now deliver professional website experiences at scale.
Analyze
Localization
Optimize
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and take their digital presence to the next level.
Analyze
Localization
Optimize
An integral part of the Dropbox suite, Dropbox Sign used Webflow to streamline development processes, empowering its design and marketing teams to deliver the most impactful services, faster.
Analyze
Localization
Optimize
Searching for a platform to easily build microsites, reduce costs, and unify their brand, the leading access control company turned to Webflow to build new web pages that met their global brand standards.
Analyze
Localization
Optimize
Grubhub worked with certified Webflow Expert, Wondersauce, and leveraged Webflow Enterprise to bring a viral brand moment to life in 7 weeks.
Analyze
Localization
Optimize
Looking to modernize their tech stack and bring more experiences to life on the web, NCR turned to Webflow to accelerate their time to launch.
Analyze
Localization
Optimize
In the midst of a major rebrand, Attentive moved from WordPress to Webflow to unlock the creative potential of their website. From refresh to rebrand: Webflow as a catalyst for growth.
Analyze
Localization
Optimize
The Pacific Funds team moved from their existing CMS implementation to take control of their site and create a better customer experience.
Analyze
Localization
Optimize
Rakuten SL saved time, money, and security headaches by switching from WordPress to Webflow.
Explore more stories
Analyze
Localization
Optimize
After 26 years building growth strategies for enterprise brands, Iron Horse discovered Webflow in October 2024 — and went all in. With Webflow Enterprise, Optimize, and Cloud, they broke free from developer bottlenecks, doubled win rates on web-led deals, and launched an entirely new business: Iron Horse Studio
Analyze
Localization
Optimize
N4 went all-in on Webflow Enterprise three years ago, evolving from a multi-platform agency into a specialized partner that tackles the most complex migrations and digital transformations. By deeply embedding Webflow's capabilities — especially Optimize — into their strategic approach, they've become the go-to partner for enterprises looking to break free from legacy platforms like Adobe Experience Manager.
Analyze
Localization
Optimize
After struggling with a one-size-fits-all site, Maven rebuilt with Webflow Partner N4 on Webflow Enterprise to better serve multiple audiences. The modern, modular system supports real testing, global localization, and smoother collaboration across marketing and design.
Analyze
Localization
Optimize
In anticipation of opening their newly reimagined physical destination, Olympia needed a digital home to match a £1.3bn investment into the transformation of this iconic London location from exhibition venue to the capital’s newest entertainment destination. With Webflow and N4, the team now runs a flexible, scalable site built for unprecedented personalization and growth.
Analyze
Localization
Optimize
Like many agencies, Edgar Allan wasn’t satisfied with sluggish platforms, heavy handoffs, and post-launch slow-downs. By adopting Webflow more than a decade ago, they embraced a modern agency model that enables a more innovative, scalable way to design, build, and optimize.
Analyze
Localization
Optimize
After years of slow, developer-heavy workflows, Veo took back control of their site with Webflow Enterprise and Enterprise Partner Kvalifik. Now the team moves quickly, ships global content with ease, and tailors customer journeys for every sport and market.
Analyze
Localization
Optimize
With Webflow, Composite gives enterprise clients the freedom to move faster and own their digital presence. By replacing code-heavy builds with a visual workflow, the team delivers higher-performing sites in weeks instead of months — helping clients ship, iterate, and scale with confidence.
Analyze
Localization
Optimize
Talkspace needed a way to unify their digital presence and brand identity. With Webflow Enterprise, updates now take hours, new pages launch 7x faster, and the team can focus on their mission to expand access to mental health care.
Analyze
Localization
Optimize
Flow Ninja rebuilt how enterprise teams launch on the web, turning complex, slow-moving sites into scalable, high-performing experiences. With Webflow, they help clients around the world move faster, cut costs, and drive measurable business impact.
Analyze
Localization
Optimize
Before Webflow Enterprise, Copy.ai relied on external support for every update, which limited their control and slowed growth. Now, with Webflow’s visual CMS and hands-on support, the team publishes in hours instead of days and drives millions in sales pipeline from organic content.
Analyze
Localization
Optimize
Awardco’s website was slow to update, hard to scale, and no longer reflected their billion-dollar valuation. With Webflow Enterprise and Amply, the team rebuilt in six months, launching 2,000+ pages, scaling globally, and doubling conversions while solidifying industry leadership.
Analyze
Localization
Optimize
As VRIFY’s go-to-market strategy matured, their team needed a faster, more collaborative way to scale content. With Webflow Enterprise, they’ve unlocked the speed, trust, and flexibility to turn their website into a true growth engine — without adding headcount.
Analyze
Localization
Optimize
With Webflow Optimize, Retool went from reactive updates to a proactive growth engine. Embracing experimentation, their marketing team gained the freedom to test, learn, and iterate rapidly — driving more demo bookings, a smoother sign-up flow, and stronger collaboration.
Analyze
Localization
Optimize
PushPress needed a faster, more flexible way to build unique, branded sites for fitness businesses. With Webflow, they can now deliver high-converting sites at scale — helping gym owners grow faster without bottlenecks or complexity.
Analyze
Localization
Optimize
Aspect set out to create a new digital presence from scratch, while honoring their legacy brand. With Webflow, they built a global, modular, high-converting site in just two months — empowering their marketing team to move fast, experiment freely, and scale smarter.
Analyze
Localization
Optimize
21.co previously relied on engineers for every update, hindering growth. With Webflow, the team builds better together – marketers and designers can move fast to scale content across global markets, while developers step in for more complex web builds and integrations.
Analyze
Localization
Optimize
Recognizing the challenges clients face with traditional DXPs and developer-intensive headless CMSs, Verndale turned to Webflow. The visual-first, composable CMS allows Verndale to create high-impact digital experiences for their clients – minus the technical overhead.
Analyze
Localization
Optimize
Typeform’s marketing team struggled with a CMS that hindered agility, experimentation, and digital growth. After partnering with Webflow and MakeBuild, they reclaimed website ownership, improved SEO performance, and accelerated speed-to-market.
Analyze
Localization
Optimize
Known for delivering award-winning sites in record time, OFF+BRAND. uses Webflow to create high-performance, scalable content that blends striking design with seamless functionality, enabling clients to manage their sites independently while achieving real business impact.
Analyze
Localization
Optimize
AutoTrader aimed to scale high-performance shopping experiences for individual car brands. By partnering with Composite and Webflow, they improved development efficiency and accelerated speed to market.
Analyze
Localization
Optimize
For years, a custom-coded legacy website stifled the fee-free mortgage broker’s creativity, and long development cycles made even the simplest edits cumbersome. Now, L&C’s marketing team has the flexibility to truly own their growth with a more scalable web presence.
Analyze
Localization
Optimize
With an ambitious vision of evolving from a talent management tool to an end-to-end HR platform, Lattice bet on Webflow Enterprise to transform their website into a revenue-driving engine that empowers HR professionals around the world.
Analyze
Localization
Optimize
Vanta had ambitious plans to stand out in a competitive space. To bring their new brand to life while unlocking greater flexibility and collaboration, they upgraded to Webflow Enterprise and worked with trusted Webflow partners.
Analyze
Localization
Optimize
Previously reliant on developers to launch and manage custom sites, the cultural exchange group has optimized localization with Webflow Enterprise, significantly increasing speed to market and providing bespoke, branded experiences globally.
Analyze
Localization
Optimize
As the company shifted their focus upmarket, they needed a powerful solution to turn their website into their biggest strategic asset. With Webflow and its expansive Apps ecosystem, Jasper has supercharged their workflows to deliver the most performant web experiences.
Analyze
Localization
Optimize
As a Webflow Enterprise Partner, Refokus uses Webflow as a key part of their innovation toolkit to reduce development times and costs while delivering websites that increase engagement and help brands emotionally connect to global audiences.
Analyze
Localization
Optimize
Fueled by the power of Webflow, Outliant drives dramatic reductions in tech costs while empowering enterprise clients to dominate their industry with best-in-class digital experiences.
Analyze
Localization
Optimize
Quickly growing past the limits of Webflow self-serve for their global web presence, Kajabi upgraded to Enterprise to empower internal partners to build more robust web experiences, while ensuring governance.
Analyze
Localization
Optimize
Boutique agencies can often lose business due to long production timelines and tedious feedback loops—but DIKO has moved beyond those constraints to deliver even the most technically challenging projects for big clients.
Analyze
Localization
Optimize
Without a centralized design approach, the global HR company was dealing with an inconsistent brand presence. The team upgraded from self-serve to Webflow Enterprise to uplevel team collaboration, scale global web initiatives, and elevate their brand.
Analyze
Localization
Optimize
Instead of hoping front-end developers can execute on his big ideas, Kinetic Studio’s Hunter Thompson uses Webflow to control his entire vision, from executing design to setting up hosting and domains, publishing sites, and optimizing SEO.
Analyze
Localization
Optimize
The full-service creative agency can deliver its signature high-design work without having to wait for developers, ultimately saving time and opening the door to more client opportunities.
Analyze
Localization
Optimize
Since migrating to Webflow, the recruitment marketing agency has bypassed the need to outsource web development, attracted bigger clients, and introduced a new revenue stream.
Analyze
Localization
Optimize
Once hindered by traditional development processes, The Digital Panda’s team of global visionaries now use Webflow to efficiently deliver more powerful web experiences to enterprise clients.
Analyze
Localization
Optimize
With limited resources and no in-house developers, the Funsize team can tap into the power of Webflow to push creative boundaries and exceed client expectations—delivering better work, faster.
Analyze
Localization
Optimize
To break free from the traditional web development tools that often limit community banks, Ponce Bank turned to Webflow to deliver higher-quality digital experiences.
Analyze
Localization
Optimize
As a Webflow Enterprise Partner, Social Driver expands their client base and leverages comprehensive features to tackle custom builds with high security standards — all while moving quickly with less reliance on developers.
Analyze
Localization
Optimize
To match nurses to facilities in real time, Nursa moved 40,000 pages and complex marketplace data to Webflow. The team now scales dynamic experiences faster, reduces engineering overhead, and enables AI discovery across a growing healthcare platform.
Analyze
Localization
Optimize
Looking for more design flexibility and the ability to empower more of the team to manage site updates, Wave turned to Webflow Enterprise to reduce their developer dependency.
Analyze
Localization
Optimize
Responsival leveraged the Webflow Experts Program to transform their business with fewer dev resources, a shorter workweek, and drastically increased engagement prices.
Analyze
Localization
Optimize
Looking to tackle a redesign on a tight timeline, Ramp turned to Webflow to give its marketing, design, and engineering teams the ability to move quickly together.
Analyze
Localization
Optimize
What started out with just three pages showing what can be built with Webflow was the springboard to redoing the entire website.
Analyze
Localization
Optimize
Virta gained a whole lot more than a flexible CMS with their move to Webflow — they also reached a new level of collaboration, creation, and accessibility.
Analyze
Localization
Optimize
The team at Brink — a mobile Election Guide built with accessible technology to make democracy available to everyone — worked with design agency 8020 to build a website that was accessible by design.
Analyze
Localization
Optimize
SunWest Credit Union switched from Fiserv to Webflow to give their marketing team control of their site.
Analyze
Localization
Optimize
Adding Webflow to their toolkit enabled the team at Barrel to significantly streamline their development and review processes with clients — all while empowering designers to do their best work.
Analyze
Localization
Optimize
The popular company for fund managers, investors, and venture capitalists has turned to Webflow to empower their marketing team and reach their growth goals streamline their work.
Analyze
Localization
Optimize
Mural moved from an engineering-owned site to Webflow to let their design team "control their own destiny".
Analyze
Localization
Optimize
Ramotion switched from React to Webflow to build their marketing sites faster and give clients more control over their site after launch.
Analyze
Localization
Optimize
Freshly moved their blog from WordPress to Webflow to give their marketing and design team control.
Analyze
Localization
Optimize
Getaround is a quickly growing car sharing network with over $400 million in funding, and runs their marketing pages on Webflow.
Analyze
Localization
Optimize
Designers JT Helms and Matt Cowen work together to build custom sites for major clients — and do everything without relying on developers.
Analyze
Localization
Optimize
With over $380 million raised, Petal is changing the way people get access to credit, and runs their entire marketing website on Webflow.
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.