Analyze user behavior. Learn how many users are visiting your website. Understand where they're coming from, what browsers and devices they are using, etc. Test different designs and approaches to increase your website's conversion rate. Leverage user data to segment and target site visitors.

The Facebook Pixel
Use the Facebook pixel to understand the actions people are taking on your website.

Optimizely
Optimizely allows marketing and product teams to test, learn and deploy winning digital experiences.

Nocodelytics
The simplest and easiest way to track clicks, searches, CMS items and more on your Webflow site.

Matomo (formerly Piwik)
Connect Matomo's privacy-focused analytics with Webflow to gain deep insights into visitor behavior while maintaining complete data ownership. Track conversions, visualize user journeys, and optimize your site's performance without compromising user privacy or sharing data with third parties.

Marketo
Connect Marketo with Webflow to capture leads, track visitor behavior, and create personalized marketing campaigns directly from your Webflow site.

Klaviyo
Connect Klaviyo's powerful email marketing and SMS automation with Webflow to create personalized customer journeys, capture leads through embedded forms, and sync e-commerce data for abandoned cart recovery and behavioral targeting — all without leaving your visual design environment.

Hotjar
Connect Hotjar's powerful user behavior analytics with Webflow to understand how visitors interact with your site. Track heatmaps, session recordings, and gather feedback to optimize user experience and boost conversions — all without coding.

Google Tag Manager
Integrate Google Tag Manager with Google Analytics to make the most of your marketing with Webflow.

Google Analytics
Google analytics is one of the most powerful web analytics platforms on the web.

AddThis
Turn your visitors into engaged customers.
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