Scaling growth through website experimentation

The art and science of website personalization

Featuring
 speakers from 

Ravi Theja Yada
Ravi Theja Yada
Director of Product
Jose Ocando
Jose Ocando
Sr. Interactive Designe
Ellen Smoley
Ellen Smoley
Director, Growth Marketing
Hosts

Guy Yalif
Guy Yalif
Chief Evangelist
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About this webinar

A company’s website is a strategic tool for driving innovation, engagement, and growth. Webflow, in collaboration with Microsoft Clarity, is hosting a webinar to explore the art and science of how insights and experimentation can elevate digital experiences. Hear real examples of how to identify opportunities for improvement, personalize websites for different audiences, and create an ongoing culture of experimentation.

In this webinar, you’ll gain insights about:

  • Leveraging user behavior and heat maps to identify optimization opportunities
  • Running impactful experiments to improve conversion rates
  • Develop a culture of experimentation that delivers scalable growth
Other resources


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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.

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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.