Ecwid

How to integrate Ecwid with Webflow

Ecwid provides flexible integration options for adding e-commerce functionality to your Webflow site.

While there's no official Webflow marketplace app, you can use Webflow’s Code Embeds for quick setup, native features for catalog synchronization, or Ecwid's REST API for advanced functionality like automated inventory updates and customer management.

Use Code Embeds

The fastest way to integrate Ecwid with Webflow is to embed your Ecwid store in a Webflow embed element.

To find your store’s code, go to Ecwid's admin panel > Sales Channels. Then, scroll to Sell on your website > Other platforms and site builders > Copy Code to Clipboard, then paste into Webflow's embed element.

The embedded store automatically adapts to your site's responsive design and syncs inventory in real-time.

Key capabilities:

• Full store embedding displays your complete product catalog with shopping cart functionality
• Product widgets let you showcase specific items or categories on any page
• Buy buttons enable quick purchases without leaving the current page
• Shopping bag widget provides persistent cart access across your entire site

Use native features

Webflow and Ecwid offer built-in capabilities that work together without custom code. These features streamline common e-commerce workflows.

Facebook and Instagram catalog sync connects your product inventory across platforms. Enable this in Ecwid's admin panel to automatically update social commerce listings when you change products in Webflow. The product catalog integration maintains consistent pricing and availability.

SSL security comes standard with both platforms. Ecwid provides Level 1 PCI DSS compliance for payment processing, while Webflow includes SSL certificates for your domain. This combination ensures secure transactions without additional configuration.

Responsive design compatibility means Ecwid widgets automatically adjust to Webflow's breakpoints. Your store maintains visual consistency across desktop, tablet, and mobile without custom CSS modifications.

Build with Webflow and Ecwid APIs

The Ecwid REST API offers comprehensive access to store data, while Webflow's Data API enables CMS manipulation and webhook configuration for real-time updates.

This approach requires server-side development but provides maximum flexibility for complex e-commerce requirements.

Automate inventory synchronization

Keep product availability accurate across multiple sales channels by building a two-way sync between platforms.

1. Monitor stock changes using Ecwid webhooks for events like product.updated to detect inventory modifications
2. Update Webflow CMS via the Collections API when stock levels change, ensuring your site displays current availability
3. Handle bulk updates efficiently using Webflow's bulk operations endpoint that processes up to 100 items per request

The products endpoint PUT /api/v3/{storeId}/products/{productId}/inventory enables stock adjustments, while Webflow's CMS API creates corresponding collection items for product display.

Build custom checkout flows

Create tailored purchase experiences that match your brand while leveraging Ecwid's secure payment processing.

1. Design checkout pages in Webflow with custom forms and progress indicators
2. Process orders through Ecwid's Orders API using POST /api/v3/{storeId}/orders to create transactions
3. Track conversions by implementing webhook listeners for order.created events that update analytics

The orders endpoint requires the create_orders scope and supports custom fields for capturing additional customer data during checkout.

Sync customer data

Unify customer information between platforms for personalized marketing and streamlined account management.

1. Capture registrations from Webflow forms and create customer profiles via POST /api/v3/{storeId}/customers
2. Segment audiences using purchase history data from the customers endpoint with filters like minOrderCount
3. Personalize experiences by displaying customer-specific content in Webflow based on Ecwid profile data

Customer synchronization requires the read_customers and create_customers scopes for bidirectional data flow.

What you can build

Integrating Ecwid with Webflow opens possibilities for sophisticated e-commerce experiences that combine design flexibility with robust selling capabilities.

• Multi-brand marketplaces: Create a curated marketplace featuring products from multiple brands, using Webflow's CMS to organize brands while Ecwid handles centralized inventory management and unified checkout
• Subscription box services: Design compelling landing pages in Webflow for subscription tiers, with Ecwid managing recurring billing, customer portals, and automated fulfillment workflows
• Digital product platforms: Sell courses, templates, or software licenses through beautifully designed Webflow interfaces while Ecwid automatically delivers files and manages license keys
• B2B wholesale portals: Build password-protected dealer sites with custom pricing tiers, bulk order forms in Webflow, and Ecwid's wholesale features handling complex discount structures