Your results

Own the Answer

Your AEO edge

Build the earned presence that gets you cited accurately and consistently. Right now, your brand either isn't in the conversation or your narrative isn't being told right. Get into the right sources before competitors do, and AI engines will start telling your story accurately for you.

Your highest-level moves

Start with the sources AI already trusts in your category

Authority in AI search is built on the external sources AI engines already treat as credible. Before creating anything new, map where AI engines are already pulling citations for your highest-priority queries. That list tells you exactly where your brand needs to show up and where to focus your outreach first.

Invest in one sharp, ownable data point

AI engines cite sources that say something specific and verifiable that others don't. A single well-placed research finding — something counterintuitive, category-specific, and yours — builds citation authority in a way owned content alone can't match. When external sources reference your data, LLMs encounter your brand across multiple independent sources. The goal is one finding worth quoting, placed in a publication worth citing.

Get your internal experts visible externally

Individual voices with consistent external presence shape how AI engines understand your brand's authority. Executives, practitioners, and subject matter experts who show up in third-party publications, podcasts, and community conversations build citation pathways AI engines trust. The expertise is already there. Now, you need to make it visible in the places AI engines look.