Content

How would you describe your current content strategy?

Volume and consistency are the baseline, but structure, relevance, freshness, and intent are what AI rewards.

We publish sporadically or are just getting started.

We publish regularly around keyword targets, but haven't mapped content to the questions our audience is actually asking.

We have solid volume and are thinking in terms of questions and topics, but struggle to keep content fresh and up to date.

We produce and update a large volume of quality content. The gaps are primarily in personalization at scale.

How well is your content structured for AI extractability?

Clear, well-structured content that answers questions directly will serve both humans and AI engines.

Our content has little to no structure. We lack clear headings, logical structure to our H1s H2s H3s, lists or FAQ-style formatting, and answers are often buried in long paragraphs.

Some pages use clear headings and answer-first structure, but it's inconsistent and not something we've intentionally designed for.

We structure most priority content well but haven't thought about how AI engines actually parse and extract meaning.

We structure content deliberately for both humans and AI. Adding original value (data, examples, frameworks) is an area your team is currently building out.

How often do you refresh high-priority pages?

AI engines treat freshness as a credibility signal. Outdated content is less likely to be cited or surfaced.

Rarely or never. Most content is published once and left alone.

Occasionally, but there's no set cadence.

We refresh pages on a schedule but can't keep up with the volume we want to tackle.

We have a systematic refresh cadence in place.

Do you know which of your pages AI systems are actually citing?

AI citations reveal which content engines actually trust, including what ranks and what gets surfaced in answers.

We have no visibility into AI citation activity.

We occasionally search how our brand shows up in AI answers, but haven't tracked it systematically.

We monitor this regularly but it doesn't drive our content plan.

Yes, citation tracking informs what we create and refresh.

How would you describe your content workflow and production capacity?

AI citations reveal what the engines actually trust. Rankings tell you visibility. Surfacing in answers signals credibility.

Manual — every piece is a one-off project.

We have a content process, but it was built for SEO and hasn't been adapted for AEO.

We've started adjusting our workflow for AEO, but ownership, cadence, and tooling aren't fully in place.

We have a defined content process with clear ownership and consistent output.

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