Your results

Control the Narrative

Your AEO edge

Turn your presence into something intentional. You're showing up in AI answers. Now, make sure what's being said actually reflects your brand. Shape the narrative upstream, and you'll start preventing drift.

Your highest-level moves

Shape the sources that feed AI before narrative drift sets in

By the time AI descriptions are off-positioning, the sources feeding them have already done their work. Act now and you'll be the one shaping what AI says about you. Seed the review sites, publications, and community forums AI engines trust with accurate, on-positioning language. Keep third-party profiles current, engage in the communities AI engines reference, and make sure the publications most likely to be cited are working from your most current messaging.

Track citation sources in your category like a competitive signal

Citation patterns shift as AI models update and as new authoritative voices emerge in your category. Knowing which sources AI engines cite today is a starting point. Treat it as ongoing intelligence. Track which sources are gaining or losing citation share and adjust your outreach priorities accordingly.

Invest in original research

Research you own keeps working after it's published. As other writers reference your findings, citations travel back to your brand across publications and sources you didn't pitch. Make original research a regular part of your authority strategy and you'll build a body of work that compounds over time.