Your results

Build the Baseline

Your AEO edge

Shine a light on what AEO is already doing for your business. AI is already sending you qualified traffic, but without a comprehensive tracking system, you're only seeing part of the picture. Fix this visibility gap and you'll finally have the data to optimize, invest in, and grow your AEO efforts.

Your highest-level moves

Separate AI referral traffic and look at how it converts

If AI referral sources aren't tagged as a distinct channel, conversion data is sitting in your analytics unattributed. Separate ChatGPT, Perplexity, Claude, and Gemini in your reporting and compare their conversion rate against other organic channels. That number makes the strongest case for AEO investment.

Make AEO performance visible to the people who act on it

AEO data sitting in a tool nobody checks is just collection. Connect AI visibility and referral data to the reporting systems your team already uses. When AEO metrics live alongside pipeline and revenue data, they become actionable. That visibility is what makes the case for investment when budget conversations happen.

Define what AEO success looks like before you start optimizing

Without a clear target, AEO measurement defaults to tracking whatever's easy to see — traffic, impressions, rankings — rather than what actually matters. Set explicit benchmarks upfront, even rough ones. Ask yourself: what needs to be true about AI visibility, citation share, or attributed revenue for this program to justify its investment? That answer should shape which metrics you track and how you report progress.