WordPress

Webflow handles site design, CMS content management, and hosting. But it has no built-in way to pull existing content from a WordPress site. Teams migrating from WordPress face a manual process: export XML, convert to CSV, map fields, and create collection structures by hand. That workflow breaks down quickly for sites with hundreds or thousands of posts.

The WP to Webflow app connects a live WordPress site to a Webflow project. It transfers blog posts, images, tags, and categories directly into Webflow CMS collections. The app generates the CMS collection structure automatically, so there is no manual field creation step.

This integration is most relevant to three groups: Webflow agencies migrating client sites, freelance developers handling blog migrations, and marketing teams moving content to Webflow. Agencies need a repeatable import workflow that works regardless of content volume. Marketing teams want to publish and manage blog content without filing tickets with developers. Freelancers benefit from a free tool they can reuse across unlimited client projects.

How to integrate WordPress with Webflow

What is WordPress? WordPress is an open-source content management system used to build websites, blogs, and web applications. It supports content modeling through custom post types, taxonomies, and plugin-based field systems like Advanced Custom Fields (ACF).

Teams move from WordPress to Webflow to consolidate content management, design, and hosting into a single platform. The migration usually starts with blog content — posts, categories, and tags. This represents the bulk of CMS data on most WordPress sites.

The WordPress-Webflow integration here uses the WP to Webflow app for blog content migration — posts, images, tags, and categories — without writing code or installing a WordPress plugin.

Install the WP to Webflow app

The WP to Webflow app is a free Webflow Marketplace app built by Eclipse SRL. It migrates WordPress blog content into Webflow CMS collections. It reads a live WordPress site URL directly. No WordPress plugin install, API key entry, or XML-to-CSV conversion is required. The app generates the CMS collection structure in Webflow automatically based on the WordPress content it reads. It works with any publicly accessible WordPress site and reads content without modifying it. You need a Webflow site on a CMS plan or higher to use it.

To set up the integration:

1. Go to the WP to Webflow listing on the Webflow Apps Marketplace and install the app onto your Webflow project.
2. Inside the app interface, paste the full URL of your live, publicly accessible WordPress site.
3. Enter names for your Webflow CMS collections. The app generates the collection structure — fields and relationships — automatically.
4. Choose whether to import all CMS items or a specific subset.
5. Wait a few minutes for the import to complete. Posts, images, tags, and categories appear in your Webflow CMS collections.

The app migrates four content types:

• Posts (including post body content)
• Images (featured images associated with posts)
• Tags
• Categories

The app's scope is posts, images, tags, and categories. Custom fields (ACF, Pods, Meta Box), static pages, site design, plugin functionality, custom post types, and WooCommerce product data are outside that scope. If your WordPress site relies heavily on custom fields, you will need to handle those separately with manual CMS field creation or a separate migration process. The number of CMS items you can import depends on your Webflow plan. The CMS plan supports up to 2,000 items. The Business plan supports up to 10,000 items.

What can you build with the WordPress Webflow integration?

Integrating WordPress with Webflow lets you move blog content into Webflow CMS collections. No manual CSV exports or field-by-field data entry required.

• Blog archive migration: Transfer hundreds or thousands of WordPress posts — with images, tags, and categories intact — into Webflow CMS collections in minutes using the WP to Webflow app. A marketing team with a 500-post blog archive can have all content inside Webflow CMS without touching a CSV file.
• Agency client site migrations: Agencies moving client blogs from WordPress to Webflow can use the app across unlimited projects at no cost. This replaces the need for proprietary migration tooling. Each client migration follows the same four-step workflow regardless of content volume.
• Marketing team blog migrations: Teams moving a company blog from WordPress to Webflow can import standard CMS content without installing a plugin on the source site. The app reads the live site URL, generates the collection structure automatically, and imports posts, tags, categories, and images in a few minutes.

If you need to move content beyond posts, images, tags, and categories, that work falls outside the WP to Webflow app's documented scope.