Build campaigns that grow your pipeline

Made for marketers. Create and launch on-brand campaigns on your terms, alongside any CMS.

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Screenshot of a Webflow Campaigns UI that shows a brand's extracted brand color palette.
1

Auto-extract your brand system.

Screenshot of a Webflow Campaigns UI that shows a generated creative brief.
2

Write a campaign brief (with our agent’s help).

Una landing page y su anuncio correspondiente en Webflow Campaigns.
3

Generate on-brand landing pages and matching ads.

Screenshot of a Webflow Campaigns UI that shows a Google Ads modal.
4

Launch and measure pipeline impact.

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“Before using Campaigns, we’d create a mockup in Lovable, spend time prompting it to get the content and branding right, and then rebuild the page in WordPress. Campaigns is now our one-stop shop, cutting out additional prompting and the need to rebuild our designs.

Now, I can focus on perfecting the content and minor edits that take less than 30 minutes. And with campaign analytics right alongside the page, it’s easy to see the metrics our stakeholders care about without consolidating separate reports.”

Crystal Gray
Crystal Gray
Operations Manager, Exiger

Set every campaign up for success

Turn your ideas into a clear strategy, with AI agents that help refine your audience, messaging, and brand before you build.

Screenshot of a Webflow Campaigns UI that shows an AI chat box used for generating a creative brief.
Screenshot of a Webflow Campaigns UI that shows agents generating a creative brief.
Screenshot of a Webflow Campaigns UI that shows a brand's extracted brand typography system.

Create your campaign with Webflow MCP

Build and edit campaign pages directly from the AI tools you already use.

Update the customer stories section to a three-column card layout.

Explore MCP

Update the customer stories section to a three-column card layout.

Create unified pages and ads

One brief produces the landing page, the audience variations, and the ads together, so the message holds from first click.

Screenshot of the Webflow Campaigns user interface.

Generate pages built to convert

Landing pages come from your brief in your brand’s design system, not from a generic template.

Screenshot of a Webflow Campaigns UI that shows a selector for four difference audience groups.

Personalize for every audience

Create tailored asset variations each persona, industry, or account, each with its own messaging and URL.

A composited image of a single ad in various aspect ratios.

Match every ad to its page

Ad creative carries your page’s message, with a range of sizes and formats to download for multi-channel campaigns.

Go live without the handoffs

Publish your pages, connect your forms, and push to Google Ads without leaving your workflow.

The Hubspot and Marketo logos.
Screenshot of a Webflow Campaigns UI that shows a page being edited on the canvas.
Example of a Campaigns ad.

Connect performance to pipeline

See visitor engagement, account-level conversion, pipeline influence, and recommendations to improve performance.

Screenshot of a Webflow Campaigns UI that shows the performance metrics for a campaign.

Track sessions and conversions

Understand how each campaign performs with built-in reporting.

Screenshot of a Webflow Campaigns UI that shows form submits and pipeline influenced via Salesforce.

Trace results to pipeline

Salesforce and HubSpot integrations connect campaign performance to pipeline impact.

Screenshot of a Webflow Campaigns UI that shows an agent recommendation.

Act on AI insights

Recommendations surface opportunities for improvement based on campaign results.

Screenshot of the Webflow Campaigns user interface.

Go from brief to measurable campaign

Talk to our sales team to see Campaigns in action.

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FAQs

Webflow Campaigns está diseñado para equipos de generación de demanda, crecimiento y marketing de resultados que necesitan lanzar campañas con mayor rapidez y conectar los resultados con el embudo de ventas. Desde la adquisición pagada hasta seminarios web, eventos o campañas de ABM, los especialistas en marketing pueden crear páginas de destino que respeten la identidad de marca, variaciones personalizadas para diferentes audiencias y anuncios adaptados al mensaje, todo ello sin tener que esperar a que los equipos de web y marca les den el visto bueno.

Así es. Con el MCP de Webflow, puedes usar herramientas de IA compatibles como Claude y ChatGPT para crear y perfeccionar las páginas de destino de tus campañas. Haz cambios mediante instrucciones en tu herramienta de IA preferida, o edita el texto y el diseño directamente en el editor visual de Campaigns o a través del Asistente de IA.

Webflow Campaigns se conecta con HubSpot y Marketo para formularios y captación de leads, además de con los CRM de HubSpot y Salesforce para la atribución de pipeline. Campaigns también se integra con Google Ads para crear y lanzar campañas de Máximo Rendimiento directamente desde Webflow.

Webflow Campaigns crea un sistema de diseño reutilizable a partir de tu sitio web actual, capturando la tipografía, los colores y el estilo para guiar la creación de páginas de destino. También puedes proporcionar un archivo design.md con las directrices de diseño de tu marca. Las páginas y las variaciones para la audiencia siguen esa base común, con la flexibilidad de personalizar el texto y el diseño.

No. Webflow Campaigns es un producto independiente que no tiene conexión con tu CMS. Puedes crear y lanzar páginas de destino y anuncios para tus campañas sin importar si tu sitio web principal funciona con Webflow, WordPress o cualquier otra plataforma.

More resources

Campaigns trailer

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Cari Bonilla, a product manager at Webflow.

Campaigns session at Webflow Conf

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