Build campaigns that grow your pipeline

Made for marketers. Create and launch on-brand campaigns on your terms, alongside any CMS.

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Screenshot of a Webflow Campaigns UI that shows a brand's extracted brand color palette.
1

Auto-extract your brand system.

Screenshot of a Webflow Campaigns UI that shows a generated creative brief.
2

Write a campaign brief (with our agent’s help).

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A landing page and accompanying ad in Webflow Campaigns.
3

Generate on-brand landing pages and matching ads.

Screenshot of a Webflow Campaigns UI that shows a Google Ads modal.
4

Launch and measure pipeline impact.

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“Before using Campaigns, we’d create a mockup in Lovable, spend time prompting it to get the content and branding right, and then rebuild the page in WordPress. Campaigns is now our one-stop shop, cutting out additional prompting and the need to rebuild our designs.

Now, I can focus on perfecting the content and minor edits that take less than 30 minutes. And with campaign analytics right alongside the page, it’s easy to see the metrics our stakeholders care about without consolidating separate reports.”

Crystal Gray
Crystal Gray
Operations Manager, Exiger

Set every campaign up for success

Turn your ideas into a clear strategy, with AI agents that help refine your audience, messaging, and brand before you build.

Screenshot of a Webflow Campaigns UI that shows an AI chat box used for generating a creative brief.
Screenshot of a Webflow Campaigns UI that shows agents generating a creative brief.
Screenshot of a Webflow Campaigns UI that shows a brand's extracted brand typography system.

Create your campaign with Webflow MCP

Build and edit campaign pages directly from the AI tools you already use.

Update the customer stories section to a three-column card layout.

Explore MCP

Update the customer stories section to a three-column card layout.

Create unified pages and ads

One brief produces the landing page, the audience variations, and the ads together, so the message holds from first click.

Screenshot of the Webflow Campaigns user interface.

Generate pages built to convert

Landing pages come from your brief in your brand’s design system, not from a generic template.

Screenshot of a Webflow Campaigns UI that shows a selector for four difference audience groups.

Personalize for every audience

Create tailored asset variations each persona, industry, or account, each with its own messaging and URL.

A composited image of a single ad in various aspect ratios.

Match every ad to its page

Ad creative carries your page’s message, with a range of sizes and formats to download for multi-channel campaigns.

Go live without the handoffs

Publish your pages, connect your forms, and push to Google Ads without leaving your workflow.

The Hubspot and Marketo logos.
Screenshot of a Webflow Campaigns UI that shows a page being edited on the canvas.
Example of a Campaigns ad.

Connect performance to pipeline

See visitor engagement, account-level conversion, pipeline influence, and recommendations to improve performance.

Screenshot of a Webflow Campaigns UI that shows the performance metrics for a campaign.

Track sessions and conversions

Understand how each campaign performs with built-in reporting.

Screenshot of a Webflow Campaigns UI that shows form submits and pipeline influenced via Salesforce.

Trace results to pipeline

Salesforce and HubSpot integrations connect campaign performance to pipeline impact.

Screenshot of a Webflow Campaigns UI that shows an agent recommendation.

Act on AI insights

Recommendations surface opportunities for improvement based on campaign results.

Screenshot of the Webflow Campaigns user interface.

Go from brief to measurable campaign

Talk to our sales team to see Campaigns in action.

Contact sales

FAQs

Webflow Campaigns creates a reusable design system from your existing website, capturing typography, colors, and styling to guide landing page generation. You can also provide a design.md file with your brand’s design guidelines. Pages and audience variations follow that shared foundation, with flexibility to customize copy and layouts.

Yes. With Webflow’s MCP, you can use compatible AI tools like Claude and ChatGPT to build and refine campaign landing pages. Make changes through prompts in your preferred AI tool, or edit copy and layouts directly in Campaigns’ visual editor or via the AI Assistant.

Webflow Campaigns connects to HubSpot and Marketo for forms and lead capture, as well as HubSpot and Salesforce CRM for pipeline attribution. Campaigns also integrates with Google Ads to build and launch Performance Max campaigns within Webflow.

Webflow Campaigns is built for demand generation, growth, and performance marketing teams that need to launch campaigns faster and connect results to pipeline. From paid acquisition to webinars, events, or ABM campaigns, marketers can create on-brand landing pages, personalized audience variations, and message-matched ads without waiting in web and brand team queues.

No. Webflow Campaigns is a standalone product that doesn’t have a connection to your CMS. You can build and launch campaign landing pages and ads whether your main website runs on Webflow, WordPress, or another platform.

More resources

Campaigns trailer

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Cari Bonilla, a product manager at Webflow.

Campaigns session at Webflow Conf

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