Make your marketing efforts count with an improved email open rate.
Supercharge your site with Webflow Apps.
Increase your site’s functionality and extend Webflow’s core capabilities.
Read now
Last Updated
September 4, 2025
Category
How to calculate your email open rate (plus tips for improving it)
Learn where you stand compared to average email open rates in popular industries, and try these four techniques to refine your email marketing strategy.
Share
Supercharge your site with Webflow Apps.
Increase your site’s functionality and extend Webflow’s core capabilities.
Read article
Unlock exclusive Webflow content
Subscribe now for best practices, research reports, and more.
You are now subscribed.
Related articles
Email lead generation: Tips and techniques for marketers
Email lead generation: Tips and techniques for marketers
Email lead generation: Tips and techniques for marketers
Email lead generation: Tips and techniques for marketers
Strategy
Read article
The design DNA of an email campaign
The design DNA of an email campaign
.jpeg)
The design DNA of an email campaign
The design DNA of an email campaign
Strategy
Read article
8 email marketing best practices
8 email marketing best practices
8 email marketing best practices
8 email marketing best practices
Strategy
Read article
How to reduce bounce rate: 6 strategies to engage users
How to reduce bounce rate: 6 strategies to engage users
How to reduce bounce rate: 6 strategies to engage users
How to reduce bounce rate: 6 strategies to engage users
Strategy
Read article
How to increase survey response rates: 7 techniques
How to increase survey response rates: 7 techniques
How to increase survey response rates: 7 techniques
How to increase survey response rates: 7 techniques
Strategy
Read article
4 keys to increasing your mobile ecommerce conversion rate
4 keys to increasing your mobile ecommerce conversion rate
4 keys to increasing your mobile ecommerce conversion rate
4 keys to increasing your mobile ecommerce conversion rate
Strategy
Read article
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.