FullContext

How to integrate FullContext with Webflow

FullContext helps qualify leads and deliver product information through conversational interfaces on your Webflow site. Their AI chat assistant responds to visitor questions, guides them through features, and routes high-intent visitors to sales teams without requiring traditional form submissions.

You can integrate FullContext with Webflow through the marketplace app for site-wide deployment or custom code embeds for page-specific implementations.

Use the official FullContext Webflow app

Install the FullContext official Webflow app and authorize the connection between your Webflow site and FullContext account. The marketplace integration works well when you want the assistant available site-wide.

The marketplace app initializes the assistant using your account credentials stored in Webflow's app infrastructure. The app handles version updates through Webflow's app distribution system. When FullContext releases updates and Webflow approves them, the changes become available to your installation without requiring you to manually update code snippets.

This method enables the following actions:

• Identify visitors at the person level and connect chat interactions to specific leads in your CRM
• Deliver automated product demonstrations that guide visitors through key features based on their questions
• Set up lead qualification workflows that route high-intent visitors to sales teams
• Trigger full-screen chat interfaces with buttons rather than corner widgets for higher engagement

If you need different assistant configurations per page, use the custom code method instead.

Use native Webflow code embeds

Custom code installation gives you control over assistant placement and allows page-specific implementations. This approach works when you want the assistant on specific landing pages, product pages, or content sections rather than site-wide.

Personalize your chatbot within FullContext, then generate your installation code. Copy the generated JavaScript snippet specific to your account, and add it to Webflow using either of these methods:

• Site-wide installation: Place code in Site settings > Custom Code in the Head Code section
• Page-specific installation: Use Code Embed elements on individual pages

This method supports these use cases:

• Deploy the assistant only on specific landing pages, product pages, or content sections where visitor qualification matters most
• Use different assistant IDs per page for tracking which content drives engagement through Code Embed element flexibility
• Test implementations on high-traffic pages before site-wide deployment
• Manage when the FullContext library loads relative to other page resources

Take note that custom code installations require manual updates when FullContext releases new versions. Monitor the FullContext changelog or dashboard for update notifications if you use this method.

What you can build

Integrating FullContext with Webflow lets you build conversational interfaces that qualify leads and deliver product information through natural language interactions.

• Lead qualification landing pages: Build pages where the assistant asks visitors about their needs through conversational workflows and provides relevant product information based on their responses
• Product demonstration pages: Create pages where visitors interact with the assistant to explore features through natural language questions rather than static content or video walkthroughs
• 24/7 visitor engagement sites: Deploy the assistant on sites where it responds to visitor questions about features, pricing, and implementation at any time without requiring live sales staff
• Button-triggered consultation flows: Design landing pages with custom-styled buttons that launch the assistant interface when clicked for higher engagement than corner widget patterns