From prompt to citation: How AI picks your site

The Answer Engine is Webflow’s Ask Me Anything series on Answer Engine Optimization: real questions, answered live by the people closest to what’s actually working.

Michael King is the Founder and CEO of iPullRank, a digital marketing agency focused on AI search strategy and content engineering. He brings a technical view to the part of AEO most conversations skip: what happens between a prompt and the answer, and why some pages get pulled in while others never do.

In this session, you’ll hear how answer engines break a question into searches, choose which pages to cite, and what that means for how your website is written and structured.