Adam Jones

With over 25 years of experience in financial services, Adam has spent his career evolving alongside the industry both in advisory and management roles. Today, he specialises in bridging the gap between legacy financial principles and the high-growth world of Fintech. As a specialist in digital innovation, Adam leads high-impact strategies across SEO, AEO, PPC and wider lead generation to capture market share in an increasingly crowded landscape.
Adam is a firm believer in the "test and learn" philosophy. By leveraging Conversion Rate Optimization (CRO) across multiple channels, he transforms raw data into actionable insights, ensuring that marketing spend drives both positive return and scalable growth. His deep industry tenure provides a unique advantage: the ability to navigate complex regulatory environments while maintaining the speed and flexibility of digital-first innovation.