What is a landing page, and why is it important?

Landing pages are an integral part of the marketing funnel. Learn what a landing page is and how to craft a powerful call to action for your offering.

What is a landing page, and why is it important?

When a user clicks on a link in an email, social media post, or digital ad, where they wind up can make or break the success of your marketing campaign.

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Last Updated
September 5, 2025
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