Glossier is one of the trendiest brands out there, with their millennial-pink-on-everything aesthetic and their pink boilersuit-clad employees.
Last Updated
September 5, 2025
Category
Why Glossier transcends trendiness
Lessons from the marketing team that managed to keep Millennial Pink alive.
Unlock exclusive Webflow content
Subscribe now for best practices, research reports, and more.
You are now subscribed.
Related articles
A deep dive into the color pink
A deep dive into the color pink
A deep dive into the color pink
A deep dive into the color pink
Design
Read article
Generational marketing: How to use color effectively
Generational marketing: How to use color effectively
Generational marketing: How to use color effectively
Generational marketing: How to use color effectively
Design
Read article
Blue people and long limbs: How one illustration style took over the corporate world
Blue people and long limbs: How one illustration style took over the corporate world
Blue people and long limbs: How one illustration style took over the corporate world
Blue people and long limbs: How one illustration style took over the corporate world
Design
Read article
How Nike became the brand to imitate
How Nike became the brand to imitate
How Nike became the brand to imitate
How Nike became the brand to imitate
Strategy
Read article
Trend jacking — and how it can set your B2B business apart from the crowd
Trend jacking — and how it can set your B2B business apart from the crowd
Trend jacking — and how it can set your B2B business apart from the crowd
Trend jacking — and how it can set your B2B business apart from the crowd
Strategy
Read article
How to accept rejection gracefully — and use it to grow
How to accept rejection gracefully — and use it to grow
How to accept rejection gracefully — and use it to grow
How to accept rejection gracefully — and use it to grow
Strategy
Read article
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.