Treating customers with respect earns you loyalty. Dig into marketing personas that reflect real people to gain the most valuable insight.
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Various companies have used traditional personas to understand who their customers are. This occasionally works, but it’s often impossible for these personas to be comprehensive. Next time you’re trying to better understand your audience, use empathy to create diverse personas that can help you reach a broader group of consumers.
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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
