Where marketers and agents run the web
The platform for modern marketing teams and agents to harness the web, grow their business, and do their best work together. Now in a limited research preview.
A shared home for marketing teams and their agents
Launch, optimize, and scale digital experiences together, with every marketer, designer, and developer getting a workspace tailored to the jobs and outcomes they own.
Get a workspace tailored to you
Work from an interface shaped around the job you own, with the access and tools you need already in place.
Agents that drive impact alongside you
Your agents run in the background, proactively flagging opportunities in your Inbox, from an AEO fix to a new CRO test worth running, with the work already drafted and ready for your review.
Empower more of the team to drive impact on the web
Customizable workspaces and agents allow more of your team to contribute, safely: a CMO reviews and approves a new blog, while a product marketer ships an agent-drafted update based on competitive intel.
Take on work you used to turn away
Source works directly on real code and any stack, so the ceiling on technical builds, and which clients you can serve, lifts.
Turn your playbook into a product
Build custom interfaces around how your clients' team operates, then turn them into a product you resell across every project that needs it.
Be the AI consultant your clients are asking for
Source gives you the platform to bring scalable agentic workflows to your clients’ teams, turning AI consulting into a real, sellable service.
Encode the brand system
Bring in components, styles, voice, and tone, so everything a marketer or agent ships stays on brand and meets the quality bar.
Build agentically or visually, on the same surface
Ask an agent to explore a new hero concept, then take visual control yourself for the finishing touches, or when craft calls for it.
Turn on canvas comments into tasks
Leave a comment in visual context and an agent turns it into a task, works it, and brings it back for your review.
Connect your codebase and stack
Connect your codebase, CMS, and martech stack (including sites built on Webflow), and Source orchestrates across it.
Configure a workspace for every teammate
Set up a workspace for each team member, then define guardrails, like permissions and review paths, that govern what marketers and agents can touch.
Leverage agents or drop into code
Build with agents or when code is the fastest way to get something done, you can work there directly.
Work directly on the code that ships
Source’s agents have direct access to the code that ships, letting them take on larger, more complex changes without the constraints of an abstraction layer.
Always on, and ahead of the ask
Agents don't wait to be asked. They monitor performance, surface opportunities, and act on your behalf once you approve, getting sharper with every launch.
Scoped to the job you need done
Create and customize agents to specific jobs you need done, like one that flags pages slipping on conversion or another that checks every new page for brand voice before it ships.
Keep me updated
Source by Webflow is in a limited research preview: an early, hands-on version of the platform that's evolving alongside the people using it.
Fill out this form to stay in the loop on Source updates, or if you want a hand in shaping what's next, check the box and apply to join the research preview. If approved, we’ll reach out with next steps.
Build agentically and visually
Let agents handle the heavy lifting, then apply finishing touches with direct visual edits, or switch between both. In Source, you're never trading off speed, control, or craft.
Let agents do the heavy lifting
Leverage an agent for time-intensive or multi-step work: scaffolding a new build, switching from light to dark mode, or generating on-brand variants for a new campaign.
Make direct on canvas edits
Build directly on the visual canvas when craft and precision call for a human touch, or when it's simply faster than prompting, like changing a headline’s font size.
Turn comments into agent tasks
Drop a note on the canvas, like “update this CTA button to match the new brand colors,” and an agent picks it up, drafts the change, and flags it for review.
Orchestrate a team of top-tier agents
Customizable agents continuously measure, recommend, and act on your behalf, ensuring your site is always improving and everything you ship moves the business forward.
Always on, and ahead of the ask
Agents don't wait to be asked. When there's an opportunity to improve a metric, they flag it in your Source inbox with a recommendation already drafted, ready for your approval.
Create the agents your team needs
Build agents scoped to exactly the job you need done, like one that recommends tests to run on underperforming pages, or another that checks for brand voice.
A workspace for every team member
Every marketer, designer, and developer gets a workspace tailored to their role and outcomes they own through Views: dedicated surfaces for every web marketing job your team needs to do.
Leverage default Webflow Views
Start with out-of-the-box Views for visual site building, content management, assets, optimization, and more.
Create custom Views around your team’s workflows
Like a dashboard tracking the the metrics you care most about, or a View built around your org’s unique content approval process.
Built-in governance
Brand systems, approval paths, and audit trails are built in from day one, so teams and agents can move fast and collaborate safely at scale.
Connect any stack
Source connects to the stack you already use — including sites built in Webflow.
Bring your codebase, CMS, martech tools, and hosting, or use Webflow’s own stack. Either way, Source provides the agents, flexible workspaces, and governance your team needs to launch, optimize, and scale the web.
"Antes, los clientes nos preguntaban por la IA por una sola razón: la velocidad. Ahora esperan que escale en todo el ciclo de vida del sitio web y los convierta en mejores profesionales del marketing, no solo en más rápidos. Ahí es donde entra Source: crea una página a partir de un prompt, ejecuta agentes con límites reales para que el trabajo se haga mientras duermes y ofrece a cada miembro del equipo acceso solo a lo que necesita."
«Incluso los equipos más avanzados tienen dificultades para integrar la IA en flujos de trabajo multijugador. Source aporta lo que siempre ha hecho destacar a Webflow —control visual, herramientas de marketing nativas, colaboración y gobernanza— en una plataforma diseñada para agentes que trabaja directamente sobre el código. Para nuestros clientes que desarrollan en Next.js y Astro y necesitan que la IA escale más allá de los desarrolladores individuales hacia todo el equipo de marketing, Source será nuestra nueva opción por defecto».
“Source es la única solución que permite a equipos de marketing completos moverse a la velocidad de la IA, sin renunciar al control y la escalabilidad de una plataforma diseñada para grandes empresas.”
FAQs
Webflow impulsa experiencias digitales para cientos de miles de organizaciones en todo el mundo, y la plataforma que conoces y adoras no se va a ninguna parte. Mientras construimos Source, seguiremos invirtiendo en nuestra plataforma actual, la que los equipos usan a diario, incluyendo la expansión de sus capacidades de agentes. Ya lo has visto en nuestros lanzamientos recientes, desde MCP 2.0 y 2.1 hasta agentes AEO nativos y componentes de código con IA, con mucho más en la hoja de ruta que compartimos en nuestra conferencia Webflow Conference.
Cuando Source esté listo para ti, y si decides migrar a nuestra nueva plataforma, te ofreceremos una ruta de asistencia para hacerlo.
Source by Webflow te permite decidir cuánta autonomía tendrán tus agentes. Los equipos pueden exigir la aprobación humana antes de publicar cambios o darles más libertad para tareas de menor riesgo. En cualquier caso, las acciones de los agentes se rigen por los mismos roles, permisos y sistemas de revisión que el trabajo humano, manteniendo un registro de qué se modificó y quién (o qué agente) realizó el cambio.
Source se encuentra actualmente en una fase de prueba limitada, y durante los próximos meses iremos incorporando a clientes y agencias asociadas seleccionadas de forma gradual.
Completa el formulario en esta página (webflow.com/source) para estar al tanto de las novedades. Si quieres echar una mano para definir lo que viene, marca la casilla y solicita unirte a la fase de prueba. Si te seleccionamos, nos pondremos en contacto contigo para indicarte los siguientes pasos.
El código es el lenguaje nativo de la IA. Cuando los agentes pueden trabajar directamente con el código que se implementa (en lugar de usar una capa de abstracción), pueden entender todo tu sistema, hacer cambios en él y evaluar su propio trabajo sin limitaciones (a menos que tú las establezcas).
Este es un cambio fundamental respecto a cómo ha funcionado Webflow históricamente, y es lo que permite que Source convierta a los agentes en compañeros de equipo de primer nivel, no solo en herramientas a las que das instrucciones. Para conocer más sobre el contexto detrás de nuestra decisión de hacer del código la base de Source, echa un vistazo a esta entrada del blog.
Source by Webflow es una nueva plataforma para que los equipos de marketing y sus agentes lancen, optimicen y escalen experiencias digitales, todo en equipo.
Source se conecta con tu base de código y tu stack de marketing tecnológico, integrando el desarrollo visual y asistido por agentes en un entorno operativo compartido, donde cada profesional del marketing, diseñador y desarrollador cuenta con un espacio de trabajo adaptado a sus funciones y a los resultados que debe alcanzar.
Get to the source
Source is in a limited research preview today. Stay in the loop on updates, or if you want to help shape Source, apply to join the research preview.
