A CEO's read on AI search

The Answer Engine is Webflow's Ask Me Anything series on Answer Engine Optimization — real questions, answered live by the people closest to what's actually working.

Wade Foster is co-founder and CEO of Zapier. He has built a company through multiple platform shifts and watched how marketing organizations respond to change at scale: what gets prioritized, what gets ignored, and what separates the teams that move early from the ones that catch up late.

In this session, he shares his honest read on the shift to AI search: how real the opportunity is, how urgent it actually is, and what to be paying attention to as a marketing leader right now.

Watch the AMA to learn a founder's view on how moments like this one actually play out.