In today’s age of software sprawl, the primary challenge isn’t adopting new tools — it’s controlling who can use them, how they’re used, and when access should end.
Most enterprises are managing 300–400+ apps at any given time, and without consistent Identity and Access Management (IAM), security gaps can multiply. Forgotten accounts, ad-hoc permissioning, and unclear ownership don’t just slow teams down — they expose organizations to real risk.
Webflow Enterprise takes a holistic approach to IAM, designed to give enterprises confidence that every step of the access lifecycle is secure and automated. Provisioning new users, managing authentication, applying granular access controls, monitoring usage, and deprovisioning at offboarding — we’ve built governance into each layer of the product.
By weaving IAM directly into the Webflow experience, we empower enterprises to scale web creation without compromising oversight. Teams gain the freedom to collaborate, while IT and Security teams maintain assurance that access is always accurate, auditable, and aligned with company policy.
The Webflow Identity and Access Management (IAM) lifecycle
Most Enterprise IT organizations evaluate SaaS platforms through the lens of IAM because every stage of the user lifecycle, from onboarding to offboarding, presents an opportunity for risk if not managed correctly. It’s not enough to offer isolated features — trust is built when a platform supports the entire lifecycle:
- Provisioning new users
- Authenticating access
- Authorizing the right level of permissions
- Monitoring user activity
- Deprovisioning access when employees leave
Webflow’s enterprise-grade offering maps directly to this framework. Let’s take a look at what you get at each stage of the lifecycle.
1. Provisioning: Secure and seamless onboarding
Manual onboarding doesn’t scale and it creates risk. IT teams need automated, standardized ways to get employees into tools quickly and securely. By adopting the same standards IT already uses across hundreds of apps, Webflow fits seamlessly into existing identity workflows.
Webflow supports enterprise provisioning in two ways:
- SCIM provisioning: Automate user management by syncing directly from identity providers like Okta or Azure AD.
- Just-in-time (JIT) provisioning: Add users automatically at first login, reducing IT overhead.
This gives enterprises a scalable, secure way to get employees into Webflow without adding burden on IT.
“We manage hundreds of apps, and as our company grows it’s critical that we can easily create and remove user accounts at scale, ensuring that the right people have access to the right tools at the right time — all managed centrally through our IdP. And that's what we get with automated SCIM provisioning and deprovisioning. And from a security perspective, this also helps us prevent audit findings and reduce risk with timely access revocations which is a big deal for our team.”
– Sid Bhargava, Sr. Enterprise Security Engineer at Webflow
2. Authentication: Strong frontline defense
Authentication is the first line of defense for enterprise security teams. And for most large organizations — including 72% of Fortune 500 companies — single sign-on (SSO) is a requirement in how they evaluate and adopt new applications.
Webflow provides multiple layers of authentication to align with those standards:
- Single sign-on (SSO): Centralized login tied to your enterprise identity provider.
- Two-factor authentication (2FA): Adds an extra layer of verification for accounts.
Together, these reduce reliance on individual credentials and align Webflow with enterprise security baselines.
3. Authorization: Enforcing least privilege at scale
One of the biggest risks in enterprise environments is over-permissioning — giving users more access than they need. Because of this, most IT teams look for tools that offer granular controls to tailor access to their needs.
Webflow delivers with multiple layers of granular authorization controls:
- Site-specific access: Control who can view or edit individual sites for added security.
- Custom roles: Craft custom user roles to meet the unique needs of your team.
- CMS Collection access control: Limit access to specific CMS Collections so teammates who work on content only have edit access to what they need.
.png)
With these controls in place, organizations can scale their teams responsibly, ensuring growth is matched with the governance and security today’s enterprises demand.
“We operate in a heavily regulated industry where robust compliance and risk controls are vital. Being able to create custom roles for things like 'Designer - can only publish to staging' allows us to gatekeep the ability to publish to production to a select few and protect our production site."
– Adam Jones, Head of Digital Marketing at L&C Mortgages
4. Monitoring: Visibility and compliance
Visibility into what’s happening and who’s doing what is non-negotiable for enterprise IT teams, with 90% of security leaders sharing that Security Information and Event Management (SIEM) systems are essential for their operations.
Webflow Enterprise provides two layers of monitoring:
- Site Activity log: Track the what, when, and who for important changes made to the site so you can fix issues faster.
- Audit log API: Exportable logs that track important user events for compliance and monitoring — like login activity, role & permission changes, and more — that Security and IT teams can ingest into monitoring dashboards and SIEM tools.
This gives Security and IT teams the traceability they need to meet compliance requirements and respond quickly when issues arise.
5. Deprovisioning: Closing the loop
The user lifecycle ends with offboarding and it’s one of the riskiest moments if not managed well. Lingering accounts can often become targets for attack.
Webflow provides automated offboarding through:
- SCIM deprovisioning: Automatically remove access when employees leave or change roles, keeping permissions tightly aligned with HR and IT systems.
Security and IT teams can rest assured that when platform access should end in Webflow, it truly does.
Building trust as a foundation, not a feature
We know that Enterprise IT and Security leaders aren’t just evaluating whether a platform can host content, they’re evaluating whether it can be governed at scale.
By investing across the Identity and Access Management (IAM) lifecycle, Webflow is making it easier for enterprises to automate, secure, and scale how they manage access so you can focus on driving results for your business, not on manual admin work.
This is not the end of the journey. As enterprises evolve, so will our investments in governance and trust, ensuring Webflow remains a platform IT and Security leaders can rely on with confidence.
If you’d like to speak to someone about getting access to the above capabilities on Webflow Enterprise, get in touch with our sales team.
Choose the right CMS for a scaling enterprise
Discover how the right CMS can allow teams to efficiently scale rich, complex content – all without writing code.
