12 modern business color palettes to elevate your branding

From theory to application — discover the psychology of color and how to strategically leverage its emotive abilities for your business’s branding.

12 modern business color palettes to elevate your branding

Capable of associating meaning and evoking profound emotion, color is key to building an effective brand identity. Here are 12 color combinations to consider for your brand’s color palette.

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Last Updated
September 4, 2025
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