Introducing Source by Webflow

Today in the Webflow Conference keynote, we unveiled Source by Webflow: a new platform for marketing teams and their agents to launch, optimize, and scale digital experiences, together. 

‍Source connects with your codebase and martech stack, bringing agentic and visual development into a shared operating environment, with every marketer, designer, and developer getting a workspace tailored to their job and the outcomes they own.

AI has made building easier. Anyone can ship a site through prompting, but building is only one part of the job. The hard part is what comes after: scaling what works, knowing what to change, and driving impact with every iteration. 

That's especially true on the web, where AI has fundamentally changed how buyers discover, evaluate, and choose brands, raising the stakes from first impression to final conversion. Teams need to work synchronously with agents to ship campaigns, optimize for AI discovery, test variants for CRO, and localize across markets — continuously, not just at launch. But existing solutions haven't caught up to that reality.

What Source unlocks

That’s why we built Source: one system designed from the ground up for marketing teams and agents to drive growth on the web together. Here’s what it unlocks: 

Agentic scale with visual control, on one surface. Source makes code the foundation for everything that ships on your site. With direct access to that code, Source’s agents can take on larger, more complex changes without the constraints of an abstraction layer. And when the work calls for a human hand or precise finishing touch, Source brings the best of Webflow’s visual canvas, with every edit writing to that same underlying code. The result: AI speed while maintaining craft and control.

Views: a new way to tailor workspaces to your team. Every marketer, designer, and developer gets a unique workspace powered by Views: a new primitive that lets teams shape their software to the exact jobs and outcomes they own. Views are dedicated surfaces for visual site building, campaigns, content, optimization, and can be custom-built for any workflow your team needs. Each workspace is governed with brand systems, role-based access, approval paths, and audit trails from day one, so your team of practitioners and agents can move fast within the right guardrails.

A shared operating layer across your existing stack. Source is composable by default, bringing your codebase, CMS, hosting, and marketing tools (including sites you’ve already built in Webflow) into one environment where teams and agents work together. Whether you want to keep the infrastructure you’ve invested in or leverage Webflow’s native solutions, Source provides the flexible workspaces, governance, and agentic layer your team needs to launch, optimize, and scale the web. 

Join us as we shape the future of web marketing

Source is currently in a limited research preview, and we’ll be enrolling select agency partners and customers in a phased approach over the coming months. 

Fill out the form on webflow.com/source to stay in the loop on updates, or if you want a hand in shaping what's next, check the box and apply to join the research preview. If you’re approved, we’ll reach out with next steps.

To learn more details about what we're building with Source, how it comes to life across your team, and what our agency partners co-developing Source with us are saying, read the full announcement blog.