Now available: AEO content optimization agents

When we launched Webflow AEO in May, we delivered a closed loop solution from measurement execution at scale: AEO analytics show teams how their brand shows up in answer engines, and AEO agents that help teams turn those insights into on brand improvements across their site.

Today, we’re excited to release new content optimization agents that help your team create and improve content that answer engines are more likely to cite. Like our technical AEO agents, they're built natively into Webflow: they read your site's structure and existing content directly, and use business context you provide — so every suggestion starts on brand.

They work in three steps:

• Recommendations — surface prioritized content opportunities, including gaps where competitors are being cited and you aren't, based on your AEO analytics data.
• Brief generation — turn a recommended topic into a structured content brief.
• Draft creation — generate a full article draft as a new CMS item, ready to review.

Plan access: This first set of content optimization agents is available to all Enterprise customers with the Analyze add-on. To learn more about what Webflow’s closed-loop AEO solution can unlock for your brand visibility, contact sales or reach out to your account rep.

How to get started: Before you can see content recommendations, you’ll need to complete two setup steps: 

1. Set up prompt tracking for the topics you want to be cited for 
2. Add your competitor information and other context in Organization info under Settings.

Once you complete these steps, your content recommendations will appear in the Insights tab > AEO recommendations, where you can review the reasoning behind each one, then edit, accept, and publish in place. For more information on Webflow’s AEO agents, visit our Help Center here.