CMO Insights Report 2026
See how CMOs are proving marketing's value in 2026, and what it takes to keep up as AI reshapes how buyers find you.
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About this report
Marketing's biggest fight this year isn't for budget. It's for credibility: proving impact fast enough and clearly enough to be trusted, while AI search quietly takes over how buyers discover companies in the first place.
This report, developed with CMO Alliance, surveyed fifty senior marketing leaders to find out what's actually changing, and what to do about it.
What you'll learn:
- How to make the case for marketing as an investment instead of a cost, even when the pressure to prove ROI has never been higher
- What it takes to show up in AI search before your competitors do
- Where CMOs are closing the gap between how confident they are in their strategy and how much they trust the data behind it
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