Your job hasn't changed. The world has.
Four questions to help marketing leaders prepare their websites, their teams, and the systems behind both for the agentic web.
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About this ebook
AI is changing more than how people discover your brand. Buyers now send agents to research companies, compare options, and shape decisions before a human ever visits a website. Marketing teams direct agents to audit pages, launch campaigns, and improve performance without handing every change to engineering. Your website sits at the center of both shifts.
In this ebook, Webflow CMO Dave Steer offers a practical framework for assessing whether your marketing organization is ready for the agentic web. You’ll learn how to:
- Prepare your website for AI assistants that interpret your brand and agents that arrive ready to act
- Give your marketing team the access and AI fluency to move from idea to execution faster
- Turn brand standards, permissions, and approval processes into guardrails agents can follow
- Measure your website’s impact—and make the case for investing in it as a growth channel
Drawing on Webflow’s view across more than 300,000 companies and the transformation of Arkose Labs’ decade-old website, the guide shows what readiness looks like in practice and where to begin.
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Build better websites — faster — with the power of Webflow. Backed by advanced security, custom traffic scaling, guaranteed uptime, and much more.
Build better websites — faster — with the power of Webflow. Backed by advanced security, custom traffic scaling, guaranteed uptime, and much more.