The marketer's guide to website personalization

Thanks to B2C personalization pioneers like Amazon and Netflix, buyers and customers alike expect companies to build streamlined experiences that meet them where they are. In fact, Salesforce found that 78% of B2B buyers expect companies to adapt their experiences1 to their changing needs and preferences.

But while buyers have clearly shown that they’ve moved on from the generic past, many companies are still stuck in their old ways. In the same Salesforce report, a whopping 85% of B2B buyers stated that customer experiences should be better given all the data that they know today’s companies collect about them.

This disconnect means that B2B companies are often disappointing their website visitors and leaving money on the table for their competitors to profit off. According to a report by McKinsey2, the fastest-growing companies drive 40% more of their revenue from personalization than their slower-growing counterparts.

All of this goes to show that if B2B companies don’t get with the times, they’ll inevitably be left behind.

Fortunately, it’s never been easier to get started with website personalization. This ebook will outline how to develop and implement a successful website personalization strategy that drives conversions and increases revenue.

Ready to throw out the old, and bring in the new? Let’s go!