How to use AEO to power growth for your agency
The agency guide to turning AI search into a strategic service offering — and a competitive advantage.
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About this ebook
AI-powered answer engines are sitting between your clients and their buyers — interpreting, summarizing, and sometimes misrepresenting your brand before anyone lands on your website. Answer Engine Optimization (AEO) is how brands take back control of that narrative. And for agencies, it's one of the most significant service opportunities to emerge since SEO.
This guide pulls together Webflow's original research, real-world case studies, and a practical service framework to help agency leaders and practitioners build AEO into their offering — and their own growth strategy.
What you’ll learn
- Why the gap between AEO strategy and execution is the agency opportunity — and how to position yourself to fill it
- How to introduce AEO to prospective and current clients
- How to prove ROI with a measurement framework clients actually care about
- How your existing SEO and content teams can deliver this without new hires
The results
- New retainer revenue from a service clients are already asking for — 48% of marketing leaders are currently working with agencies on AEO, and 49% plan to increase that investment
- Stronger client retention through strategy-led, systems-oriented engagements that are difficult to replicate in-house
- Competitive differentiation in a category most agencies haven't formalized yet
- Higher-margin work anchored in strategic expertise, not execution volume
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Build better websites — faster — with the power of Webflow. Backed by advanced security, custom traffic scaling, guaranteed uptime, and much more.
Build better websites — faster — with the power of Webflow. Backed by advanced security, custom traffic scaling, guaranteed uptime, and much more.