Ethan Smith
CEO
Ethan Smith is the CEO of Graphite, a Vertical AI Growth Agency that helps companies like Webflow, Notion, MasterClass, and Captions drive sustainable revenue growth via SEO, content and AEO (Answer Engine Optimization). Driven by a belief in SEO’s power to shape the quality of content we consume, he’s advised top brands including TCV, Upwork, Honey, and BetterUp. Ethan also teaches growth and strategy as an adjunct professor at IE Business School.
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