Webflow AI Terms
Effective starting: May 11, 2026
Webflow’s AI Approach
At Webflow, our Core Behaviors inform everything we do, including building and deploying products that our customers not just love but also trust. It’s no different when it comes to our AI Offerings.
When it comes to Webflow AI, our commitment is to communicate clearly and transparently, keep trust and transparency fundamental to our mission, and work continuously to improve our solutions and create an AI-native platform based on your feedback.
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These Webflow AI Terms (these “AI Terms”) supplement Customer’s Webflow Master Subscription Agreement, Webflow Terms of Service, or other applicable agreement between Customer and Webflow (together with these AI Terms, the “Agreement”) and apply to generative or agentic artificial intelligence features Webflow makes available to customers as part of the Platform (collectively, “AI Offerings”). These AI Terms control in the event of a conflict with other terms of the Agreement and any capitalized terms used and not defined herein shall have the meanings given to them elsewhere in the Agreement.
1. DEFINITIONS
“Input” means any information, data, materials, text, prompts, images, or other content provided or made available via an AI Offering by or on behalf of Customer.
“Output” means the data or content generated by an AI Offering (e.g., responses, suggestions, summaries) based on the Input provided by or on behalf of Customer.
2. USE OF AI OFFERINGS
2.1 Input and Output; No Training
Webflow will use Inputs and Outputs solely to provide the AI Offerings to Customer. Webflow will not (and will not permit its subcontractors to) use them to train, improve, or fine-tune the AI Offerings or any underlying models without Customer’s prior consent.
2.2 Customer Controls and Identification
Customer may manage and disable applicable settings at any time in its account settings as described here. Webflow shall identify AI Offerings in the applicable user interface or in the applicable Documentation.
2.3 Content Marking
Where required by Applicable Law, (1) Webflow will use technically feasible measures to mark Output in a machine-readable format as AI-generated; and (2) Customer is solely responsible for preserving any such markings applied to Output and for meeting any disclosure obligations when publishing or distributing Output.
2.4 Third-Party Providers
The AI Offerings and Output may leverage technology provided by third-party subcontractors. Customer acknowledges and agrees that in order to use the AI Offerings, Webflow may share Customer’s Input and Output with the applicable subcontractors solely as necessary to provide the AI Offerings.
3. INTELLECTUAL PROPERTY
3.1 Customer Data
Input and Output are considered Customer Data under the Agreement. To the maximum extent permitted under Applicable Law, as between the parties, Customer shall own all Intellectual Property Rights in Customer Data.
3.2 Webflow’s Limited Retained Rights
In its discretion, Customer may choose to use an AI Offering that functions as an in-app chatbot that provides general Webflow product guidance and links to publicly available resources (e.g., Documentation, help articles, or other resources published by Webflow). As between the parties, Webflow retains all Intellectual Property Rights in Output from this AI Offering to the extent it incorporates Webflow’s pre-existing materials.
4. CUSTOMER OBLIGATIONS; RESTRICTIONS
4.1 Use and Assessment
Customer is solely responsible for its use of any Output, including but not limited to determining whether such Output is appropriate, accurate, and/or lawful for Customer’s contemplated use case; and ensuring Customer has all necessary rights and permissions to share any data included in the Inputs it provides and the Outputs it uses. Output is considered Customer’s “Website Content” under the Agreement.
4.2 Restrictions
Customer must use AI Offerings in accordance with Webflow’s Acceptable Use Policy and must not (and must not permit anyone to) (i) use Inputs or Outputs in violation of third-party rights or Applicable Law; (ii) submit Personal Data of children under 13 (or the local age of digital consent); or (iii) represent Output as human-generated or as endorsed by Webflow or its subcontractors.
5. DISCLAIMER
Output is generated by artificial intelligence and may produce content that is inaccurate, misleading, biased, or not fit for your use. Notwithstanding any other term of the Agreement, Webflow makes no warranties or representations, whether express, implied, or by operation of law, as to the accuracy, completeness or reliability of Output or that it does not violate third-party rights or Applicable Law. Output may not be unique or exclusive to Customer and the same or similar Input may yield differing Output.
6. OUTPUT INDEMNIFICATION
6.1 Indemnification
Webflow will defend Customer from and against any third-party claim alleging that Output generated by the AI Offerings, when used by Customer as authorized by the Agreement, directly infringes such third-party’s copyright (an “Output Claim”) and indemnify and hold harmless Customer against any Losses resulting from an Output Claim. The foregoing obligations shall not apply to the extent an Output Claim arises from: (i) Customer’s (or its Authorized User’s) breach of the Agreement (including the Acceptable Use Policy); (ii) Customer’s (or its Authorized User’s) modification of Output; (iii) use of Output in combination with any products, services, or other items not provided by Webflow, including Third-Party Products, Inputs, or other Customer Data; (iv) Output that Customer (or its Authorized User) knew, or reasonably should have known, was likely to violate the third-party rights or Applicable Law(s) that are the subject of the Output Claim; (v) any use of Output after Webflow instructed Customer to cease use or after Customer received notice of alleged infringement; (vi) Third-Party Products or their output; or (vii) Input, or other non-Output Customer Data.
6.2 Procedures, Settlement and Mitigation
Webflow’s indemnification obligations in these AI Terms are subject to the same procedures, settlement conditions, and mitigations as specified in the “Indemnification by Webflow” (or similar) section of the Agreement, as applicable.
7. LIMITATION OF LIABILITY AND EXCLUSIVE REMEDY
To the maximum extent permitted by Applicable Law, Webflow’s entire liability arising out of or related to all Output Claims will not exceed, in the aggregate, the amounts paid to Webflow by Customer for access to the Platform during the twelve (12) months preceding the first event out of which an Output Claim arose. Notwithstanding any other term of the Agreement, the obligations set forth in the Output Indemnification section (1) shall only apply to the extent Customer has executed a Master Subscription Agreement with Webflow; and (2) describe Customer’s exclusive remedy and Webflow’s entire liability regarding Output.
8. AI AGENTS AND AGENTIC FEATURES
8.1 General
"AI Agents" or “Agents” are artificial intelligence services that Customer can prompt or otherwise instruct to take actions autonomously on Customer's behalf (e.g., automated content generation, site modifications, workflow execution, and interactions with Third-Party Products.) These actions are not considered Output. Agents may be created by Customer, provided by Webflow, or provided by third parties as Third-Party Products. By importing, enabling, or activating an AI Agent (including any associated scheduling or automation), Customer authorizes that Agent to run as configured and to take actions on Customer's behalf until Customer disables or modifies it.
8.2 Customer Responsibilities
Customer is solely responsible for its use of Agents, including without limitation, configuring and setting appropriate Agent parameters and permissions; monitoring and reviewing actions taken by Agents; and any modifications Customer makes to prompts, workflows, or templates used by an Agent, including any resulting changes to the Agent’s quality, accuracy, or credit consumption. Customer acknowledges that such modifications may materially affect Agent results and increase credit or resource usage, and Customer is solely responsible for any such increased usage. Customer must not use Agents in a manner that violates (or is intended or would be reasonably expected, to violate) any third-party rights, Applicable Law, or the Acceptable Use Policy.
8.3 Platform Controls and Third-Party Products
In its discretion, Webflow may implement guardrails, rate limits, or restrictions on Agent capabilities and may modify, suspend, or restrict Agent functionality if Webflow reasonably determines that an Agent's actions pose a risk to the Platform, other customers, or third parties.
8.4 Disclaimers
Notwithstanding any other term of the Agreement, Agents are provided “as is,” Webflow does not guarantee the accuracy, reliability, or appropriateness of any Agent action, and to the maximum extent permitted by Applicable Law, Webflow is not liable for any losses or damages arising from Agent actions, including unintended actions, errors, or interactions with Third-Party Products.
8.5 CUSTOMER INDEMNIFICATION
Customer shall defend, indemnify, and hold harmless Webflow from and against any Losses arising from or relating to (i) actions taken by AI Agents operating within or on behalf of Customer's account, including any actions that violate Applicable Law, infringe third-party rights, or breach the Acceptable Use Policy; (ii) Customer's configuration, instructions, prompts, permissions granted to, or failure to maintain appropriate human oversight of, any AI Agent; and (iii) any third-party AI Agents that Customer imports or integrates with the Platform.
9. METERED USAGE AND AI CREDITS
Certain AI Offerings use AI Credits or are otherwise metered based on usage. Credit usage varies depending on the AI feature used and the resulting output. The AI features that use credits, and the credit allotments associated with each subscription plan, are described in our Help Center. Enterprise credit allotments are set forth in your Order Form. Credits are non-transferable and do not roll over unless otherwise stated in your Order Form.
10. REGULATORY COMPLIANCE
Customer acknowledges that Webflow is the provider and Customer is the deployer of the AI Offerings and each party will reasonably cooperate with the other to the extent necessary to respond to regulatory inquiries or investigations relating to the AI Offerings, provided that neither party is required to disclose Confidential Information of the other except as required by Applicable Law.
11. MISCELLANEOUS
Webflow may modify, replace, or discontinue AI Offerings in its discretion; for paid AI Offerings, Webflow will provide reasonable advance notice of any material reduction in functionality.