MailerLite

How to integrate MailerLite with Webflow

Connecting MailerLite with Webflow lets you capture leads and automate email marketing.

While MailerLite doesn't offer an official Webflow app, you can use embedded forms for quick setup, automation platforms like Zapier for no-code workflows, or build custom integrations using Webflow’s and MailerLite's API for advanced control over subscriber data, segmentation, and e-commerce tracking.

Use third-party automation platforms

No-code automation tools provide the easiest path to connect Webflow Forms with MailerLite. Zapier offers pre-built workflows that sync form submissions to your MailerLite lists in minutes.

Install Zapier, connect both accounts, then create a "Zap" that triggers when someone submits a Webflow form.

Key capabilities include:

• Automatic subscriber creation from any Webflow form submission
• Group assignment based on form source or field values
• E-commerce order sync to trigger post-purchase email sequences
• Custom field mapping to capture UTM parameters and form-specific data

For more control, Make (formerly Integromat) provides advanced branching logic and data transformations. Both platforms support the core workflows MailerLite lists on their integration page: creating subscribers, adding to groups, and triggering campaigns from Webflow events.

Use embedded forms and pop-ups

MailerLite's embedded forms work directly in Webflow Code Embed elements through simple code snippets.

Create your form in MailerLite's builder, customize fields and styling, then copy the embed code. In Webflow, add an Embed element where you want the form to appear and paste the code.

This method provides:

• Built-in double opt-in handling without custom code
• Automatic group assignment configured in MailerLite
• Popup forms with exit-intent and scroll triggers
• GDPR-compliant consent checkboxes managed by MailerLite

The embed approach works best when you prioritize quick setup over matching your exact Webflow design system. For site-wide popups, add MailerLite's universal script to your Site Settings > Custom Code instead of individual embeds.

Build with Webflow and MailerLite APIs

Direct Webflow API integration is best for teams that need custom authentication flows, complex segmentation logic, or tight integration with Webflow's CMS and e-commerce features. You'll implement server-side code to securely handle API keys and data transformations.

The MailerLite API enables programmatic control over subscribers, groups, campaigns, and e-commerce data. Combined with Webflow's API, you can build bidirectional syncs that keep customer data aligned across both platforms.

Create custom subscription flows

Build tailored opt-in experiences that match your exact requirements:

1. Design native Webflow forms with full styling control and custom validation
2. Process submissions server-side using AWS Lambda or Cloudflare Workers to handle the MailerLite subscriber endpoint at POST /subscribers
3. Implement business logic like conditional group assignment based on form fields, duplicate detection, or progressive profiling

The Webflow Logic integration example demonstrates calling MailerLite's API directly from Webflow without external servers, though this approach requires careful API key management.

Sync e-commerce data for advanced automation

Connect Webflow's e-commerce platform with MailerLite's automation features:

1. Create a MailerLite shop via POST /ecommerce/shops to enable abandoned cart and purchase-based automations
2. Send order events using the e-commerce orders endpoint when customers complete purchases
3. Track customer lifetime value by updating subscriber fields with purchase history and enabling behavior-based segmentation

This integration powers abandoned cart recovery emails, post-purchase sequences, and product recommendation campaigns based on actual purchase data.

Build real-time content personalization

Leverage webhooks and API calls for dynamic experiences:

1. Configure MailerLite webhooks to notify your server of subscriber updates, unsubscribes, or campaign interactions
2. Update Webflow CMS items via the collections API to personalize content based on email engagement
3. Implement progressive profiling by showing different forms based on existing subscriber data retrieved from MailerLite

What you can build

Integrating MailerLite with Webflow enables sophisticated email marketing workflows that drive engagement and revenue.

• Lead generation funnels: Capture visitors through Webflow forms with lead magnets, then deliver automated email courses via MailerLite's visual automation builder with branching logic based on engagement
• E-commerce lifecycle marketing: Sync Webflow orders to trigger abandoned cart reminders, post-purchase reviews requests, and personalized product recommendations based on purchase history
• Event registration systems: Collect signups on Webflow landing pages and automate confirmation emails, reminders, and post-event follow-ups through MailerLite groups and time-based triggers

Membership site communications: Gate content with Webflow forms, then manage member onboarding, renewal reminders, and exclusive content delivery through MailerLite's segmentation and automation features