Get Response
Connect GetResponse, an email marketing and automation platform, with Webflow to capture leads through embedded forms, route submissions to segmented contact lists, and trigger automated email sequences.
GetResponse handles subscriber lists, automation workflows, and embeddable signup forms — everything Webflow doesn't do natively for email marketing. Connect the two, and you can capture leads on your pages, route submissions into segmented lists, and trigger drip campaigns without manual exports.
This setup powers lead generation campaigns, client deliverables for freelance designers, abandoned cart recovery for e-commerce, and trial onboarding for SaaS teams. If your Webflow site needs to convert visitors into subscribers, this guide will help.
How to integrate GetResponse with Webflow
What is GetResponse? GetResponse is an email marketing and automation platform used by over 350,000 customers in 160+ countries. It includes newsletters, autoresponders, behavior-based automation, signup forms, popups, and A/B testing. Higher-tier plans also add a webinar tool, landing page builder, and live chat widget.
Connect GetResponse with your Webflow site when you need email capture on marketing sites, landing pages, or e-commerce stores. Most teams move visitor data from a Webflow form into a GetResponse contact list, then trigger an automated email sequence. Since GetResponse doesn't have an official Webflow Marketplace app, every integration path uses embed codes, automation platforms, or direct API calls.
You can connect GetResponse to your site in 3 ways:
- GetResponse embed codes let you add inline forms, popups, tracking scripts, and live chat to your pages without writing custom application code.
- Zapier or Make connect native form submissions to GetResponse contact lists through visual workflow builders.
- The Webflow and GetResponse APIs give you full control over form-to-subscriber routing, CMS syncing, and newsletter triggers, but require server-side development.
Most implementations combine two or more of these methods depending on the complexity of the setup.
Add GetResponse forms and tracking with embed codes
GetResponse uses a two-component system for external websites. The Web Connect snippet goes in your site's <head> tag and handles popups, visitor tracking, and web push notifications across all pages. A second snippet — the form embed code — places inline signup forms at specific locations in the page body. Popups only need the Web Connect snippet; no body-level embed code is required. You only need the form embed code when you want inline forms.
This method works if you want to add GetResponse signup forms or popups without involving automation platforms or custom server code. You'll need a paid site plan, since Code Embed elements and custom code in head and body tags are only available on paid plans.
GetResponse embed codes give your site several features:
- Inline signup forms embedded at specific page locations
- Popups triggered by timing, scroll depth, or exit intent
- Site-wide visitor tracking for behavior-based automation
- Live chat widgets (GetResponse Marketer or Creator plan)
Each feature has its own setup path depending on where the code goes and what it does.
Embed an inline signup form
Inline forms appear directly in your page content — in a sidebar, footer, or between sections. GetResponse generates a snippet you paste into a Code Embed element.
To add an inline form:
- In GetResponse, go to Forms and popups, hover over your form, click the three dots, and select Settings.
- Scroll to the Embedded form code section under the Publish tab and click Copy to clipboard.
- Open the page where you want the form, drag a Code Embed element from the Add panel to the desired location, paste the snippet, and click Save & Close.
- Publish your site.
The form inherits its field configuration and list assignment from GetResponse. Configure custom fields, consent fields, and post-submission redirects in the GetResponse form builder before you copy the embed code.
Add popups with the Web Connect script
Popups don't need a body-level embed code. Once you install the Web Connect snippet in your site's <head>, GetResponse handles popup display rules — timing, scroll percentage, exit intent — from its own dashboard.
To install the Web Connect script:
- In GetResponse, go to Forms and Popups, select or create your popup, click Edit settings, and navigate to the Publish tab. Copy the Web Connect code.
- Go to Site Settings > Custom Code > Head Code and paste the snippet.
- Save and publish your site.
You manage popup display rules, targeting, and scheduling inside GetResponse after installation. The Web Connect script loads on every page of your published site once you install it in the global head code. If you only need tracking or popups on a single page, use the page-level head code field instead (press P in the canvas, then use the gear icon to access the page's <head> tag field).
Install the GetResponse tracking script
The Web Connect snippet also tracks visitor behavior. Once installed, GetResponse identifies visitors who arrive from email campaign links and tracks their page views. For visitors from other sources, you need additional JavaScript calls to identify them.
To set up tracking:
- Install the Web Connect snippet in your site's head code (same process as the popup setup above).
- Add custom JavaScript via a Code Embed element to call
GrTracking('setUserId', $customerEmail)on pages where you can identify the visitor, such as after login or form submission. - Optionally call
GrTracking('setEvent', $customEventName, $customEventAttributes)to track specific page actions.
Installing tracking is separate from using that tracked behavior in automation workflows. Tracking only works for contacts already in your GetResponse list, and behavior-based automation workflows require a paid GetResponse plan with marketing automation. For details on event tracking configuration, see the GetResponse event tracking guide.
Add GetResponse live chat
GetResponse includes a live chat widget on Marketer and Creator plans. Installation follows the same pattern as the Web Connect script.
To add live chat:
- In GetResponse, go to Chats > Settings > Install code on site and click Copy code.
- Paste the code in Site Settings > Custom Code > Head Code.
- Save and publish your site. Reload the page to verify the chat widget appears.
You can configure chat button positioning through _grChatConfig parameters in the script. Live chat is available on the Marketer and Creator plans.
Connect Webflow forms to GetResponse with Zapier or Make
If you'd rather keep your Webflow-designed forms instead of embedding GetResponse forms, automation platforms bridge the gap. Both Zapier and Make support direct Webflow-to-GetResponse connections. This approach preserves full design control while routing submission data to GetResponse contact lists.
This method works on any site plan that supports form submissions. Build your form with the native Form element, then configure an automation to send each submission to GetResponse as a new subscriber.
To set up a Zapier connection:
- Build your form using the native Form element. Give each field a clear name like
emailandname. - In Zapier, create a new Zap with the trigger Webflow > New Form Submission and the action GetResponse > Add Subscriber. Select your site and form, then map form fields to GetResponse contact properties, including custom fields, tags, and list assignment.
- Turn on the Zap.
To set up a Make connection:
- In Make, create a new scenario with the trigger Webflow > Watch Form Submissions.
- Add the action GetResponse > Create a Contact using data from the form submission. Use Create a Contact to map form fields to GetResponse contact properties and configure any data transformations you need.
- Activate the scenario.
Both Zapier and Make support these GetResponse actions from form triggers:
- Add a new subscriber to a specific GetResponse list
- Apply tags based on form field values
- Map custom fields from form data to GetResponse contact properties
- Trigger autoresponder sequences starting at day zero
Each form name needs its own trigger configuration in the automation platform. If your site has multiple forms — say, a newsletter signup and a contact form — you'll need separate automations for each.
Build with the Webflow and GetResponse APIs
For use cases that go beyond form capture — like syncing Webflow CMS content to GetResponse newsletters or building bidirectional contact syncs — the API integration path gives you full control. This method requires server-side development because GetResponse's API doesn't support browser-side CORS requests. Every API call has to originate from a server, serverless function, or edge function that holds the API key.
These APIs are involved:
- The GetResponse API v3 handles contacts, campaigns (lists), tags, custom fields, newsletters, and webhooks
- The Webflow Data API handles CMS collections, form submissions, and site publishing
- Webflow webhooks trigger real-time events for form submissions, CMS item changes, and e-commerce orders
Every API-based integration follows a middleware pattern. A webhook fires to your server, your server processes the data, and then your server calls the GetResponse API.
Route form submissions to GetResponse via webhook
This pattern captures form data in real time and creates GetResponse contacts with full field mapping, tagging, and autoresponder enrollment.
To implement form-to-subscriber routing:
- Register a
form_submissionwebhook on your site using the create webhook endpoint. Use thefilterparameter to target a specific form by name. - Build a server-side endpoint that receives the webhook payload and validates the
x-webflow-signatureheader before processing. - Extract the email and name from the webhook's
dataobject and callPOST /v3/contactson the GetResponse API with the requiredemailandcampaign.campaignIdfields. Include optional fields liketags,customFieldValues, anddayOfCycleas needed.
The GetResponse API returns HTTP 202 for new contacts, which means the contact is queued for processing and may take a few minutes to appear. HTTP 409 means a contact with that email already exists in the specified campaign. Build your middleware to handle both responses gracefully.
Sync CMS content to GetResponse newsletters
When you publish a new blog post or CMS item, you can automatically create a GetResponse newsletter that links to the new content.
To set up CMS-to-newsletter syncing:
- Register a
collection_item_createdwebhook on your site. - When the webhook fires, use the collection ID to retrieve the CMS item data, then extract the title, excerpt, and published URL you need for the email.
- Call
POST /v3/newsletterson the GetResponse API with the content fields populated from the CMS item data. Specify the target campaign (list) and send schedule.
The collection_item_created trigger fires when an item is first created, which can happen before the item is published. Check the item's published state before sending the newsletter so you don't promote draft content.
Sync GetResponse contacts back to Webflow CMS
For membership directories, subscriber dashboards, or content personalization, you can write GetResponse contact data into CMS items. GetResponse webhooks notify your server when contacts are added, removed, or updated.
To implement contact-to-CMS syncing:
- In GetResponse, create a webhook for the
contact_addedevent pointing to your server endpoint. - When the webhook fires, extract the contact's email, name, and campaign ID from the payload.
- Call the Webflow Data API to update your collection's items with the contact data mapped to your collection fields.
- Call
POST /v2/sites/{site_id}/publishto make the updated item data visible on the live site. The publish endpoint is limited to one successful call per minute.
GetResponse webhooks require a valid SSL certificate and need to receive a response body of {"status": "OK"} within 5 seconds, or the delivery retries. Since CMS writes can take longer than 5 seconds, return the acknowledgment immediately and process the CMS write asynchronously. The CMS plan supports 2,000 items and the Business plan supports 10,000, so plan your collection structure around these limits.
What can you build with the GetResponse Webflow integration?
Integrating GetResponse with your Webflow site lets you turn it into an automated lead generation and email marketing system without rebuilding forms or manually exporting subscriber data.
- Newsletter signup with automated welcome sequences: Add an inline GetResponse form to your blog sidebar or homepage footer. New subscribers land in a GetResponse list and immediately enter a drip sequence that delivers onboarding content over the first week.
- Lead magnet delivery on landing pages: Build a landing page for a free ebook or checklist, capture the email through a GetResponse popup or embedded form, and use a GetResponse autoresponder to deliver the download link and follow up with a nurture sequence.
- Webinar registration with reminder emails: Create a registration page with custom fields for name, email, and company. Use Zapier or Make to route registrations into a GetResponse list tagged by event name. GetResponse then sends confirmation emails, day-before reminders, and post-event follow-ups automatically.
- Behavior-triggered campaigns from page visits: Install the GetResponse Web Connect tracking script on your site and use marketing automation workflows to send targeted emails when identified contacts visit specific pages — such as a pricing page or product comparison.
If you need more control over bidirectional data syncing or CMS-driven newsletter generation, the API integration path covers those cases.
Frequently asked questions
Yes, for production use. A paid Webflow site plan is required to publish custom code on a live custom domain. Code Embed elements and the site-level custom code fields that GetResponse snippets depend on are not available on free or Basic site plans. The one exception is using Webflow's native forms with Zapier or Make, which works on the free Starter plan but is limited to 50 lifetime form submissions.
Yes. Configure Webflow's native Form element with your preferred design, then connect it to GetResponse through Zapier or Make. This preserves your form styling while routing submission data to GetResponse. If you add a custom form action URL to a Webflow native form, Webflow stops sending its own form submission notifications because the custom action bypasses Webflow's form processing.
GDPR compliance requires deliberate configuration on both platforms. Webflow supports checkbox fields, but it does not provide built-in GDPR consent management or automatic mapping to GetResponse consent fields. On the GetResponse side, configure double opt-in at the list level and add consent fields to your forms. No automatic consent field mapping exists between Webflow forms and GetResponse consent fields. If you use Zapier or Make, you need to explicitly map the consent checkbox value from Webflow to the corresponding GetResponse consent field.
Embedded GetResponse forms usually fail to appear because the code is in the wrong location. The Web Connect script must go in the site's
<head>code (via Site Settings > Custom Code > Head Code), while inline form embed snippets must go in a Code Embed element in the page body. Placing either snippet in the wrong location prevents rendering. Verify that your site is published after adding the code and that you are testing on the published site, not the staging preview. GetResponse does not provide support for placing code on third-party websites, so check the GetResponse embed documentation for troubleshooting steps.No. The GetResponse API does not support browser-side CORS requests. All API calls must originate from server-side code, such as a serverless function, edge function, or dedicated backend. Embedding your GetResponse API key in client-side JavaScript on a Webflow page would also expose the key publicly. For server-side implementation details, see the GetResponse API authentication guide.
Description
GetResponse adds inline signup forms, popups, visitor tracking, and live chat to Webflow through embed codes in custom code settings. Route native Webflow form submissions to GetResponse lists via Zapier or Make, or use the API for webhook-driven subscriber sync.
This integration page is provided for informational and convenience purposes only.
ActiveCampaign
Connect ActiveCampaign, a marketing automation and email platform, with Webflow to sync form submissions to contact records, track visitor behavior, and trigger automated email sequences based on page activity.
Related integrations
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
