How CMOs are rethinking marketing in the AI era

The Answer Engine is Webflow's Ask Me Anything series on Answer Engine Optimization — real questions, answered live by the people closest to what's actually working.

Sydney Sloan is a B2B SaaS CMO with leadership experience at G2 and Salesloft. She brings a senior perspective to the questions most AEO conversations skip: how to evaluate the opportunity at a leadership level, build internal alignment, and lead a team through a shift that is still playing out.

In this session, you'll hear how senior marketing leaders are thinking about AEO investment, how to prioritize it against competing demands, and what it looks like to lead a team through this transition without overpromising.

Watch the AMA to learn from a CMO who has navigated strategic pivots at scale.