AEO as a growth channel

The Answer Engine is Webflow's Ask Me Anything series on Answer Engine Optimization — real questions, answered by the people closest to what's actually working.

Ethan Smith is CEO of Graphite, the leading AEO and SEO growth agency. He works directly with marketing leaders on the strategies getting brands cited in LLMs like ChatGPT, Claude, and Gemini, and has a clear point of view on where most teams are misallocating their effort.

In this session, you'll hear how AI search functions as a growth channel alongside paid and organic, which tactics are actually driving citation and visibility right now, and how to evaluate where your team should be prioritizing.

Watch the AMA to hear directly from someone building AEO strategies every day.