Technical

How well-structured is your site for AI engines?

AI engines need explicit structure to understand and surface your content accurately.

Our site has minimal structure for AI engines.

Some pages are well-structured, but coverage is inconsistent across the site.

Our site provides broad coverage, but it's manually maintained and hard to keep consistent.

Structured signals are comprehensively built into our core templates and automatically applied across our highest-priority page types.

How confident are you that AI bots can crawl and index your site effectively?

When content is blocked in robots.txt, missing from your sitemap, trapped in client-side JS, or buried behind broken links, it won’t exist to AI engines.

Not confident — we haven't checked.

Somewhat confident — we've done basic checks but have known gaps.

Fairly confident — we complete an audit recently and addressed the major issues.

Very confident — we stay on top of crawlability. Issues are caught and fixed before they affect performance.

How much control does your marketing team have over technical site changes?

Teams that can update schema, metadata, and structure without dev tickets move significantly faster on technical AEO.

Little to none — technical changes require engineering involvement.

Limited — we can update content but rely on engineering for anything structural or technical.

Reasonable — we handle most content and structural changes but need support for more complex technical updates like schema implementation.

Full autonomy — our marketing team can execute technical AEO changes without developer or engineering support.

How would you describe your site's performance and load speed?

Slow or unstable sites get deprioritized by both search engines and AI crawlers.

We haven't measured it, and it's not on our radar.

We know it's an issue but haven't prioritized addressing it.

Performance is decent but we haven't optimized it beyond the basics.

Our site is fast and performant. Performance issues are caught and resolved quickly.

How proactively does your team adopt emerging technical AEO standards?

Technical AEO standards are moving fast. What your team adopts now shapes how AI engines understand your site next.

We aren't tracking emerging technical AEO standards.

We're aware of developments but haven't implemented anything beyond the basics.

We've experimented with one or two emerging standards like llms.txt but don't have a consistent adoption process.

We actively monitor and test emerging standards. Llms.txt, schema expansion, and new protocols are on our radar and in our workflow.

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