Multi-touch attribution models: A complete guide

Multi-touch attribution (MTA) enables you to assess multiple touchpoints to determine which ones are most critical in the path to purchase.

Multi-touch attribution models: A complete guide

Take a deep dive into customer interactions with multi-touch attribution and analytical models.

Build with Webflow

Webflow Enterprise gives your teams the power to build, ship, and manage sites collaboratively at scale.

Read now

Last Updated
September 5, 2025
Category

Related articles

Demystifying incrementality: An essential guide for marketers
Demystifying incrementality: An essential guide for marketers

Demystifying incrementality: An essential guide for marketers

Demystifying incrementality: An essential guide for marketers

Strategy
By
,
,
Read article
How to craft a successful lead generation strategy in 8 steps
How to craft a successful lead generation strategy in 8 steps

How to craft a successful lead generation strategy in 8 steps

How to craft a successful lead generation strategy in 8 steps

Strategy
By
,
,
Read article
Predictive analytics for marketing: What you need to know
Predictive analytics for marketing: What you need to know

Predictive analytics for marketing: What you need to know

Predictive analytics for marketing: What you need to know

Strategy
By
,
,
Read article
A comprehensive guide to effective customer journey mapping
A comprehensive guide to effective customer journey mapping

A comprehensive guide to effective customer journey mapping

A comprehensive guide to effective customer journey mapping

Design
By
,
,
Read article
How to create marketing personas that start with empathy
How to create marketing personas that start with empathy

How to create marketing personas that start with empathy

How to create marketing personas that start with empathy

Strategy
By
,
,
Read article
How to create a user flow for your website
How to create a user flow for your website

How to create a user flow for your website

How to create a user flow for your website

Design
By
,
,
Read article

Get started for free

Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.

Get started — it’s free
Watch demo

Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.