Your AEO Assessment: zep.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where zep.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement structured data markup across all product pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load times and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well zep.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Zep.com's content is progressing, with some question-answering material present. However, to advance in AEO maturity, the site should enhance its FAQ section, incorporate more in-depth articles, and improve overall content readability.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Add in-depth 'what/how/why' articles
Update existing content to include 'what/how/why' articles that provide deeper answers.
Enhance content readability
Ensure all content is written in plain English to improve readability scores.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Zep's website demonstrates foundational technical SEO practices but requires enhancements in structured data implementation, performance optimization, and meta information to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all product pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Enhance meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Zep Inc. demonstrates a solid foundation in authority with positive online sentiment and some presence on authoritative sites. To advance, focusing on proactive digital PR, thought leadership content, and active reputation management is recommended.
Boost digital PR
Enhance digital PR efforts to increase mentions on authoritative industry sites.
Create thought leadership content
Develop and promote thought leadership content to establish authority.
Manage online reputation
Monitor and manage online reputation to ensure positive sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Zep Inc. currently lacks visible measurement tools and disclosures related to analytics or AI usage. Implementing systematic tracking and utilizing appropriate tools can enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.