Your AEO Assessment: who.foundation
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where who.foundation can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well who.foundation is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The WHO Foundation's website effectively addresses many user questions but could enhance content readability and comprehensiveness. Improving language simplicity and expanding FAQs will better serve user needs.
Enhance content readability
Simplify content language to improve readability, aiming for a Flesch Reading Ease score above 60.
Broaden FAQ coverage
Expand the FAQ section to address more user questions comprehensively.
Maintain content freshness
Regularly update content to ensure freshness and relevance, with visible 'last updated' indicators.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The WHO Foundation's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data, optimal loading speeds, and consistent mobile responsiveness. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website loading speed
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The WHO Foundation demonstrates strong authority in global health philanthropy, with consistent citations and a recognized Knowledge Panel. To advance further, publishing original research and enhancing visual storytelling are recommended.
Publish original research reports
Develop and publish original research reports to establish thought leadership in global health.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The WHO Foundation employs analytics tools like Google Analytics and utilizes AI and machine learning for data analysis. However, there is no public evidence of systematic tracking of LLM traffic, mentions, sentiment, or conversion rates, indicating room for advancement in measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, prominence, and sentiment analysis.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.